Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
|
|||||||||||||||||||||
Frequently Bought Together
Customers Who Bought This Item Also Bought
International Marketing Strategy by Isobel Doole; Robin Lowe  (1)
£37.99
|
Business Research Methods by Alan Bryman  (1)
£33.24
|
Marketing Communications by John Egan
£35.14
|
Strategic Management: Awareness, Analysis and Change by John L. Thompson
£40.84
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
consumer behaviour
www.hitwise.co.uk
Want Data on your competition? Get a Free internet report here!
Behaviour Management
www.PivotalEducation.com
Get Free Weekly Behaviour Tips INSET & Courses for Teachers
Consumer Behavior
www.business.com
Find Providers of Market Research Solutions on Business.com.
Product Description
Synopsis
Useful for a course in Consumer Behaviour, this book is taught at both the undergraduate and graduate levels. The primary market for this text is the undergraduate CB course, although it may be appropriate for some graduate-level courses. Consumer Behaviour is a key subject for marketing majors. The course is usually an elective for business majors and introduction to marketing is a prerequisite. The main goal of the course is to provide students with a psychological and cultural/anthropological understanding of what motives consumer behaviour. A key trend in this market is to ground key concepts and theories to the practical world of marketing, exploring the ways in which marketing executives use their knowledge of consumer behaviour to strategically market their products. This trend is expected to continue for the foreseeable future.
Useful for a course in Consumer Behaviour, this book is taught at both the undergraduate and graduate levels. The primary market for this text is the undergraduate CB course, although it may be appropriate for some graduate-level courses. Consumer Behaviour is a key subject for marketing majors. The course is usually an elective for business majors and introduction to marketing is a prerequisite. The main goal of the course is to provide students with a psychological and cultural/anthropological understanding of what motives consumer behaviour. A key trend in this market is to ground key concepts and theories to the practical world of marketing, exploring the ways in which marketing executives use their knowledge of consumer behaviour to strategically market their products. This trend is expected to continue for the foreseeable future.
Tag this product( What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
 |
||||