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Amazon.co.uk Review
It was the best of ideas; it was the worst of ideas. Perhaps the most revolutionary technological concept to emerge in the super-heated days of the Internet investment bubble, the peer-to-peer .mp3 file transfer system developed by barely reformed computer hacker Shawn Fanning fuelled a company that at its peak claimed 70 million users and ranked as the fastest-growing company in history. Not bad for a teenage out-of-wedlock son of the guitarist of a Boston-area Aerosmith cover band.
The story of how Napster challenged the copyrights and distribution hegemony of the world's ruling music business cartel has become one of the e-boom's most enduring myths: David vs Goliath, with an outcome more like Tyson vs Lewis. In deconstructing the saga, veteran Los Angeles Times business reporter Joseph Menn patiently chronicles the double-dealing, ego, greed, hubris and remarkable naivety--informed by precious little long-term vision--that variously characterised both sides of the epic struggle.
Perhaps Menn's most telling revelations centre around the previously under-reported role of Shawn's uncle, John Fanning, a shady con-man who claimed to be Napster's co-inventor/co-founder (these distinctions actually belonged to Shawn's friends Jordan Ritter and Sean Parker) and cut himself in for a whopping 70% initial stake in the company. The elder Fanning's ability to clutch defeat from the jaws of even the smallest victory is set up as nothing less than Shakespearean parable. If Menn's work has a shortcoming, it's his seeming reticence to consider the larger, long-term implications of peer-to-peer file-swapping and an Internet culture that enthusiastically stood centuries-old notions of property rights and demand-and-supply pricing firmly on its head by the tens of millions.
Ironically, the record industry's touted quashing of Napster was ultimately akin to killing a hydra-head monster. A variety of more lawsuit-resistant systems ultimately arose in its wake, leading one executive to ponder whether future record industry battles against file-swapping would simply degenerate into a never-ending game of "Whack-a-Mole". Jerry McCulley, Amazon.com
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