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What the CEO Wants You to Know: The Little Book of Big Business
 
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What the CEO Wants You to Know: The Little Book of Big Business (Hardcover)
by Ram Charan (Author)
5.0 out of 5 stars  (4 customer reviews)
RRP: £12.99
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Product details
  • Hardcover: 144 pages
  • Publisher: Crown Publications; 1 edition (4 May 2001)
  • Language English
  • ISBN-10: 0609608398
  • ISBN-13: 978-0609608395
  • Product Dimensions: 20.2 x 13.6 x 1.6 cm
  • Average Customer Review: 5.0 out of 5 stars  (4 customer reviews)
  • Amazon.co.uk Sales Rank: 85,409 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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Product Description
Synopsis
Ram Charan has seen the business world from both ends of the spectrum. While growing up in India, working in his family shoe business, he came to understand how a business works and the critical elements of success: return on assets, growth, rate of inventory turnover, understanding your customers, and the changing marketplace. After coming to America, teaching at Harvard, and advising world class CEO's like Jack Welch of GE, Jac Nasser of Ford and Chad Holliday of DuPont, he knew that there are universal laws of business success and that they are the same for street peddlers and Fortune 500 CEO's. A powerful lesson in what is really important in business, this remarkable book takes the lessons of the peddier and reveals how they can be used by the rest of us. Reminiscent of best-sellers like Who Moved my Cheese? and The One-Minute Manager, What the CEO Wants You to Know is simple, direct and of immense use to everyone in business - from those just starting their careers who want to master the essentials of business, to senior executives who need to be reminded that success in the executive suite is based on the same common sense and universal business laws that make or break the corner fruit stand.

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