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The Myths of Innovation (Hardcover)

by Scott Berkun (Author)

3.2 out of 5 stars See all reviews (4 customer reviews)

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The Art Of Innovation: Success Through Innovation the IDEO Way by Kelley & Litt.
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Product details

Hardcover: 192 pages
Publisher: O'Reilly Media, Inc.; 1 edition (4 May 2007)
Language English
ISBN-10: 0596527055
ISBN-13: 978-0596527051
Product Dimensions: 21.6 x 14.7 x 2.3 cm

Average Customer Review: 3.2 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 184,311 in Books (See Bestsellers in Books)

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Product Description

Review
"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." - Guy Kawasaki, author of The Art of the Start "Insightful, inspiring, evocative, and just plain fun to read it's totally great." - John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion

Lifehacker.com, August 2007
The Myths of Innovation is a must-read for creative types searching for their muse--and anyone who want to understand more about the world we live in

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	71% buy the item featured on this page: The Myths of Innovation 3.2 out of 5 stars (4) �12.34
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Customer Reviews

4 Reviews

5 star:		(2)
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3 star:		(0)
2 star:		(1)
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Average Customer Review

3.2 out of 5 stars (4 customer reviews)

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9 of 9 people found the following review helpful:

5.0 out of 5 stars fascinating, 28 Jun 2007

By	D. Graham "dave graham" (Wakefield, UK) - See all my reviews (REAL NAME)

I really enjoyed this book. Scott has a great writing style - friendly and informative, well suited to the task in hand. What could have been a dull history of innovation has been turned into a short, punchy work. He manages to pack a great deal into the 192 pages; examples of how innovation works, where innovation comes from, and debunks several popular myths of innovation, pointing out that whilst there is a 'eureka' moment, there's a whole lot of hard work which lead up to it in the first place.

I read this book on a train journey, and found myself picking back through it on the return journey. It's jam-packed with interesting anecdotes and information. Inspirational too - it put the idea of writing and where ideas come from in a new light.

Recommended reading. Top stuff.

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7 of 8 people found the following review helpful:

5.0 out of 5 stars A quick but utterly absorbing read, 6 Jun 2007

By	Matthew Goddard (Southampton, United Kingdom) - See all my reviews (REAL NAME)

In the Myths of innovation Scott Berkun analysis the what works and doesn't work in creating innovative products.

He looks at the Myths that surround innovation and breaks the process down to a pragmatic guide to creating the space to be a more productive innovator. Written in a relaxed style you'll plough though the book in no time at all, and come away inspired.

Anyone who want to go further in software/product/web design should read this book.

Also, don't forget to read the Colophon as with all of Scott's writing it's a treat.

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1 of 4 people found the following review helpful:

2.0 out of 5 stars This was nothing new under the sun, 27 April 2008

By	Kerola Sami (The Netherlands) - See all my reviews

Mr Berkun writes nice English to read. Too bad that the contents was not in the level of writing. The book states it is hard work to come up with good idea and that even good idea might not sell or comes out to be Frankenstein. Final chapter was embarrassing, it looked like amateur philosophers text about ethics. I wonder was it editor who had out lined this book to be something between theoretical and practical and ending up not be neither. When Mr Berkun finally fills his bookshelf I am quite sure this book is not the one which will be remembered as a master piece.

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Most Recent Customer Reviews

1.0 out of 5 stars Did not learn anything useful
After reading this book, I hardly found anything that is useful or anything worth taking notes. I've limited budget on books - so I'm a bit more disappointed(sorry Scott) as would... Read more

Published 1 month ago by PS User

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