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Managing Communications in a Crisis (Hardcover)

by Peter Ruff (Author), Khalid Aziz (Author) "In the case of a company that offers shares to the public this means 'anything that could potentially have an impact on the share price'...." (more)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Hardcover: 192 pages
Publisher: Gower Publishing Ltd; illustrated edition edition (2 Feb 2004)
Language English
ISBN-10: 0566082942
ISBN-13: 978-0566082948
Product Dimensions: 23.6 x 15.6 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 992,656 in Books (See Bestsellers in Books)

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Product Description

Product Description
The difference between a drama and a crisis is down to good management. Or, more specifically, down to good communication. How you communicate with everyone: shareholders, other business partners, employees, the press, and so on, in the hours and days following a potential business crisis is critical. Get it right and the crisis may even strengthen your corporate reputation. Get it wrong and you can imagine the consequences for yourself. This book details how crisis situations can be identified and dealt with, ensuring the risk to the organization's financial well-being and reputation is minimized. This book deals with all aspects of communication management in a crisis. Part one considers definitions of a crisis and the theory behind dealing with crisis communications, both externally and internally. Part two explores the practicalities of crisis management communications, the identification of audiences and how each should be dealt with and by whom. The third part of the book contains checklists and supporting information for the key aspects and roles of the communication process. The combination of these three approaches could help you to develop your own crisis strategy, tailor-made for your organization. The text is supported by a wide range of case histories. Some of these you will recognize and others, perhaps through good management, never entered your radar.

From the Publisher
• Discover crises before they happen
• Present the best possible message about your company
• Avoid sending hazardous messages to your key audiences
• Utilise specialist media communication techniques
• Learn how to resist and actively deter misinformation
• learn how to deal with lobby groups and the media
• project politically correct and sensitive messages
• learn how to use risk auditing to uncover potential crises
• understand the importance of 3rd party endorsement

Inside This Book (Learn More)

First Sentence
In the case of a company that offers shares to the public this means 'anything that could potentially have an impact on the share price'. Read the first page

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1 of 3 people found the following review helpful:

5.0 out of 5 stars Review from Management Today Magazine, 26 Aug 2004

By A Customer

This text is a straightforward account comprising three main sections:
understanding a crisis and how the media works, practical crisis management
and, finally, a helpful appendices section, which lists such things as
preparation checklists, key tasks in the event of a crisis and the addresses
of media compliants authorities.

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