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Product Description
Pharmaceutical Times, May 1999
... the clear writing and accessible, yet extremely rigorous approach remain for me the major attractions of this book. The pages are packed with common sense. Readers, whose hearts sink at the start of a new planning cycle, will be motivated by the claim that following this simple, consistent and universal process can cut down on planning time. I believe it could.
Aslib Book Guide, June 1999
... probably the best of the very few books available on marketing in the pharmaceutical industry.
See all Product Description
... the clear writing and accessible, yet extremely rigorous approach remain for me the major attractions of this book. The pages are packed with common sense. Readers, whose hearts sink at the start of a new planning cycle, will be motivated by the claim that following this simple, consistent and universal process can cut down on planning time. I believe it could.
Aslib Book Guide, June 1999
... probably the best of the very few books available on marketing in the pharmaceutical industry.
See all Product Description
Inside This Book
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First Sentence
As with so many terms used within the industry, the term 'marketing plan' is often misunderstood. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
As with so many terms used within the industry, the term 'marketing plan' is often misunderstood. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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