Amazon.co.uk: Handbook of Customer Satisfaction Measurement: Nigel Hill: Books

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Handbook of Customer Satisfaction Measurement (Hardcover)
by Nigel Hill (Author)

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Product details

Hardcover: 310 pages
Publisher: Gower Publishing Ltd (12 Dec 1996)
Language English
ISBN-10: 0566077663
ISBN-13: 978-0566077661
Product Dimensions: 24.8 x 17.1 x 3.2 cm
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Amazon.co.uk Sales Rank: 2,909,627 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Delivering customer satisfaction has become a key strategic business issue. This text covers interviewing skills, data analysis and reporting, questionnaire design and sampling, and uses real-life case studies.