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The Goal: A Process of Ongoing Improvement
 
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The Goal: A Process of Ongoing Improvement (Paperback)

by Eliyahu M. Goldratt (Author), Jeff Cox (Author)
4.7 out of 5 stars See all reviews (23 customer reviews)

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Product details

  • Paperback: 352 pages
  • Publisher: Gower Publishing Ltd; Second Edition edition (8 Jul 1993)
  • Language English
  • ISBN-10: 0566074184
  • ISBN-13: 978-0566074189
  • Product Dimensions: 22.9 x 15.4 x 2.6 cm
  • Average Customer Review: 4.7 out of 5 stars See all reviews (23 customer reviews)
  • Amazon.co.uk Sales Rank: 31,758 in Books (See Bestsellers in Books)

    Popular in this category:

    #46 in  Books > Business, Finance & Law > Management > Management Science

Product Description

Product Description
This second edition of the thriller-style story of Alex Rogo's fight to save his plant has an extra 10 chapters which bring the story forward to describe Alex's transition from Plant Manager to Divisional Manager. It incorporates the business principles of the author's Theory of Constraints (TOC).

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The Goal: A Process of Ongoing Improvement
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Customer Reviews

23 Reviews
5 star:
 (16)
4 star:
 (6)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.7 out of 5 stars (23 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
18 of 19 people found the following review helpful:
5.0 out of 5 stars A Remarkably Effective Novel for Learning Management, 16 May 2004
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      
This review is from: The Goal (Paperback)
This novel succeeds in being outstanding at so many levels that it could receive a multiple of five stars. It is hard to imagine a management book in novel form ever approaching this one in usefulness. Most people will learn more that they can apply from this book about management than many people learn to apply from an M.B.A.

The basic story is built around the dilemmas facing Alex Rogo, a newly-appointed plant manager. The plant can't seem to ship, it's losing money, and bad things can happen to good people if all this doesn't change soon. Alex is at a loss for what to do until he pulls out a cigar that Jonah, a physicist from Israel, had recently given him. That cigar reminds him to contact Jonah for possible help. From there, the path to recovery begins.

Let me describe some of the many levels on which this novel is valuable.

First, the book explains how to see businesses as systems as well as any other book on this subject. It compares favorably in this area to such important works as The Fifth Discipline and the Fifth Discipline Handbook. The metaphor of how to speed up a slow-moving group of boy scouts will be visceral to anyone who has done any hiking with a group.

Second, the book helps you learn how to improve the performance of a system by providing you with a replicable process that you can apply to analyzing any human or engineering system. The primary metaphor is improving a manufacturing process, but the same principles apply more broadly to other circumstances.

Third, you will experience the power of the Socratic method as a way to stimulate your mind to learn, and to use Socratic questions to stimulate the minds of others to become better thinkers and doers.

Fourth, the authors also use problem simulation as a practical way to help you experience the learning process they are advocating.

Fifth, the book is unusually good in bringing home the consequences of letting your business process run in a vicious cycle: Your family life may also.

The pacing of the book is especially good. You are given time to stew with issues and come up with your own ideas before sample answers are provided by Alex and his staff in the novel.

Unlike many books that take complicated ideas and oversimplify them so the ideas lose their meaning, this book simplifies ideas in ways that enhance their meaning by making the ideas easier to see and employ.

If you do not understand all of the ins and outs of typical factory accounting, you may get a little lost from time to time. But that's not a problem. That accounting just distorts common perceptions of what needs to be done. You can safely skip anything you don't understand if you don't have to deal with such issues.

While I did not observe any overt errors in the book, companies that do not put an asset charge on operational assets could make the mistake from this book of seeking too little profit. You need to earn on-going returns that exceed your cost of capital, too.

You will get the most from this book if you read The Fifth Discipline following it (if you have not read that book already). The discussion of the beer game simulation in The Fifth Discipline will add to your understanding of system dynamics.

Following that book, I suggest that you then read The Balanced Scorecard and The Strategy-Focused Organization for ideas about how to use goals, measurements, and rewards to concentrate attention onto the highest leverage areas for your system.

After you have finished employing what you have learned and helping others around you to learn more also, I suggest that you think about how to optimize the full upside potential more rapidly through the use of irresistible forces and 2,000 percent solutions to speed your progress. That should leave you with even more success and more time to enjoy it.

Unblock the constraints on your progress!

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8 of 8 people found the following review helpful:
5.0 out of 5 stars One of the best management books ever written !, 14 May 2004
By Jack Feeney-Author / Analyst (On a Space Orbit - SPACE) - See all my reviews
You find yourself reading a very interesting and gripping Novel about a guy called Alex Rogo, a plant manager, frantically attempting to save his plant, his job and his wife. As a stand alone Novel, the book is compulsive reading but the fast-moving story, is the vehicle Eliyahu Goldratt uses to communicate a powerful management theory : the theory of constraints, a fascinating theory he himself developed. It get's into common manufacturing problems (bottle-necks, set-ups, resource management) offering clear and concise solutions. It's a great read and unlike the One Minute manager series, there's no touchy/feely stuff.

Excellent book !

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8 of 8 people found the following review helpful:
5.0 out of 5 stars A manufacturing management written as a story not a textbook, 6 Jul 1999
By A Customer
This book was recommended to me as part of my management degree at UMIST. It is a must for anybody with an interest in manufacturing and management. It deals with all sorts of manufacturing issues inventory / capacity / lean production etc but tells the tale in a novel based format that is exciting and meaningful. How many textbooks do you read, put down and then remember about 2% of ? This book ensures that you remember 90 % of the principles for years to come. An excellent management tool.
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Most Recent Customer Reviews

5.0 out of 5 stars The goal - as true & helpful today as ever
I read this book many years ago whilst a Masters student in Quality Engineering. I thought it was useful and helpful, and simply used it as good guide to help me pass my exams... Read more
Published 9 months ago by Martin Rodgers

5.0 out of 5 stars Goal Achieved!
Stories are one of the best ways to teach. Eliyahu Goldratt is a master at weaving a tale to teach a crucial concept in manufacturing. Read more
Published 10 months ago by C. Clayton

4.0 out of 5 stars This is THE book that will improve your business
I have lost count of the number of people to whom I have recommended this book. Whatever area of management you find yourself in, and at every level from business studies student... Read more
Published 18 months ago by Lance Mitchell

5.0 out of 5 stars A Remarkably Effective Novel for Learning Management
This novel succeeds in being outstanding at so many levels that it could receive a multiple of five stars. Read more
Published 22 months ago by Professor Donald Mitchell

3.0 out of 5 stars So near and yet so far.
I like the format, characters are interesting in the novel style portrayal of a company getting to grips with productivity problems and the impact on personal lives, these... Read more
Published on 15 Jun 2007 by Stephen Parry

5.0 out of 5 stars Unbelievable
Bought the book on the Monday and received it on the Friday. It's now the Sunday and I have read the book non-stop all weekend. Read more
Published on 7 Sep 2003 by Mark Cameron

4.0 out of 5 stars Great book to read on job - share it with the boss!
I really enjoyed this book. It works. It's a business book but it's message is woven into a novel with a plot, a hero, a climax and a happy ending. Read more
Published on 27 Jun 2002

5.0 out of 5 stars Great read, better read if you can put it into practice.
I agree with the other reviews here, that this book is a can't put down item, although a takes a 2nd read to start to understand the concept more clearly and then the even more... Read more
Published on 26 Nov 2001

4.0 out of 5 stars You read it like a novel but use it like a business book
This book tells the story of a plant manager fighting to save its business. So you would think that it is directed to manufacturing managers who want to improve their operations;... Read more
Published on 20 Oct 2001 by jeanphilippe.hubin@bigfoot.com

5.0 out of 5 stars A must for those in Business Process
I first read this book as part of my Business Studies Degree and this played an invaluable role in my learning process.... Read more
Published on 7 Aug 2001

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