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The Apprentice
 
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The Apprentice (Paperback)

by Alan Sir Sugar (Author)
4.1 out of 5 stars  See all reviews (9 customer reviews)

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Product details

  • Paperback: 224 pages
  • Publisher: BBC Books (10 Feb 2005)
  • Language English
  • ISBN-10: 0563522380
  • ISBN-13: 978-0563522386
  • Product Dimensions: 23 x 15.4 x 2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon.co.uk Sales Rank: 249,333 in Books (See Bestsellers in Books)

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Product Description

Product Description

The Apprentice with Sir Alan Sugar is a high profile new series coming to BBC2 in February 2005. The program is the UK version of the highly successful US series featuring Donald Trump. Sir Alan Sugar is the self-made multi-millionaire behind Amstrad and Viglen, and he is also well known outside the business world thanks to his high profile involvement with Spurs FC. The book is a practical guide to succeeding in the business world and is packed with instructional information from Sir Alan based on the lessons learned in the series. Contains lots of questionnaires, bullet points and summaries in order to make the subject matter more accessible and easily digestible than in traditional business manuals. There will also be plenty of case studies to illustrate and analyse the strengths and weaknesses of the candidates from the series, so the book will appeal to fans of the program as well as would-be entrepreneurs.

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Customer Reviews

9 Reviews
5 star:
 (4)
4 star:
 (3)
3 star:
 (1)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.1 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
50 of 51 people found the following review helpful:
4.0 out of 5 stars A quick read, 28 Mar 2005
By A Customer
For anyone who watches the BBC show, this is a good companion to have as it puts flesh on the bones of the TV series. For anyone who hasn't seen the show it is still a good read. There is anything particularly new in the business principles presented but what is refreshing is the way that Sir Alan Sugar presents the information. It is direct and to the point. There is no fluff. Many business books are a chore to read. This book has practical information presented in bite sized pieces which are very easy to digest.

I've given the book 4 stars, with 1 star taken away for quite a number of typographical errors scattered throughout. It's obvious the book was hurried out to coincide with the beginning of the TV show.

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44 of 47 people found the following review helpful:
5.0 out of 5 stars Great if you're a fan of the series..., 18 Mar 2006
This review is from: The Apprentice (Paperback)
If you read the previous book from The Apprentice, then the initial thing you'll notice about this one is that it is very similar for the first section of the book.

The opinions and thoughts of Sir Alan have basically been copied from the original book to this one, with a few tweaks here and there.

For me this was fine as I am a big fan of the series, and also find that if I read things a few times over I take them in better.

The main difference with this book is the review of the tasks from the last series. Sir Alan gives his thoughts on the outcome from each task, and expresses his opinions on various aspects of each task. There is also an overview of the candidates from the new series.

If like me you love 'The Apprentice', and you are happy to read the same thing again, this book is for you. If however you are looking for some brand new advice and new detail of personal experience from Sir Alan, there really isn't much in here so it might be what you want.

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47 of 59 people found the following review helpful:
5.0 out of 5 stars this book is wonderful, 21 Feb 2005
By Ray Smith (Glenfield, leicestershire United Kingdom) - See all my reviews
the book encapulates how alan sugar set up and launched his buisness from scracth and it explores the ways you could run yours. I found the book awe-inspiring. it gave me certain pointers about running a business that i had never heard of berfore but they work wonders in the company i own & run from my home office. GET THIS BOOK JUST FOR THE SIMPLE FACT THAT IT IS A INSPIRING READ AND IF YOU WANT TO RUN YOUR OWN BUSINESS SIR ALAN IS THE PERSON TO GIVE YOU POINTERS ON THIS
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Most Recent Customer Reviews

5.0 out of 5 stars Very good!
Although I couldn't select another shipping method than 60 days, the product arrived in 2 weeks time, in good conditions.
Published 5 months ago by L. W. Hachem

3.0 out of 5 stars The Book of the First Series
A good wholesome self-help book for budding entrepreneurs, delivered in "Sir Alan's" straightforward, frank style. Mentions the TV series, but only in passing, really. Read more
Published 14 months ago by Andy

5.0 out of 5 stars outstanding
A book with detail, giving self belief that anything is possible if you can put your mind to it. Gives a good account on how to be successful in business.
Published on 25 Feb 2006

4.0 out of 5 stars He's not a gaamblaa
Sweet as a nut, me old sunshine. This is an excellent book to accompany his Trump trumping TV show 'The Scorcerer's Apprentice'. Read more
Published on 21 Feb 2006 by Gaz Pacho

4.0 out of 5 stars Interesting read
I read this over a few days during lunch and on the whole it is an interesting read.

The book provides some additional background to the competitors and a few bucketloads of... Read more

Published on 19 Sep 2005 by Dr. D. M. Hunt

2.0 out of 5 stars Another business know-it-all
You know, Alan Sugar might be full of snappy one-liners and 'hard truths' about business but frankly if he had to start one today he wouldn't be nearly as successful. Read more
Published on 27 Jul 2005

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