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Mcdonalds: behind the Arches
 
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Mcdonalds: behind the Arches (Paperback)

by John F. Love (Author)
4.8 out of 5 stars  See all reviews (9 customer reviews)
RRP: £13.99
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Mcdonalds: behind the Arches + Grinding it out: The Making of Mcdonalds + Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time
Price For All Three: £21.70

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Product details

  • Paperback: 496 pages
  • Publisher: Bantam USA; Revised edition edition (1 Dec 1995)
  • Language English
  • ISBN-10: 0553347594
  • ISBN-13: 978-0553347593
  • Product Dimensions: 22.6 x 15.2 x 3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon.co.uk Sales Rank: 22,440 in Books (See Bestsellers in Books)

    Popular in these categories:

    #5 in  Books > Science & Nature > Food & Farming > Food Science
    #5 in  Books > Biography > Historical > United States > Social & Urban History
    #17 in  Books > Business, Finance & Law > Biographies & Histories > Company Histories

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Product Description

Synopsis

Discusses the people, the strategies, and the innovations that turned a hamburger stand into a multi-billion-dollar corporation that revolutionized an industry and influenced the culture of America.

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Mcdonalds: behind the Arches
65% buy the item featured on this page:
Mcdonalds: behind the Arches 4.8 out of 5 stars (9)
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Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time
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Customer Reviews

9 Reviews
5 star:
 (7)
4 star:
 (2)
3 star:    (0)
2 star:    (0)
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Average Customer Review
4.8 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5 of 6 people found the following review helpful:
4.0 out of 5 stars Great story of entrepreneurship, 9 Aug 2006
By M. Burch (Cornwall, U.K.) - See all my reviews
(REAL NAME)   
I was expecting to read about globalisation, food miles, junk food and how McDonald's have promoted factory farming. What I got was the story of McDonald's growth from one restaurant to a world-wide chain and when I saw what a big volume it is I wasn't sure if it would sustain my interest. Actually it was fascinating because John Love conveys the passion of its founders for their business and for constantly seeking ways of better satisfying their customers and making the business more efficient. This is a great capitalist story, like Sam Walton's account of how he built Walmart. The author, at the start, proclaims his independence, but he doesn't hide his admiration. The book has lots of stories of the enterprising people who built McDonald's and what drove them, and about how the delicate balance between McDonald's and its franchisees was maintained to mutual benefit. Although it doesn't cover recent developments I'd recommend this book as a lively account of the creation of an amazingly successful business.
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8 of 11 people found the following review helpful:
5.0 out of 5 stars Superb insight into the history of this giant fast food Co, 21 Jun 2000
Although mainly based on US operations, this book is a must for any person seriously interested in becoming a franchisee in McDonald's. It is written in a very easy to read manner, and gives a balanced view of the growth of this organisation, warts and all. Fascinating to think the man behind the whole thinking of this concept was 52 years old when he embarked on his mission.

The appeal of this book may be less exciting for anyone other than a potential franchisee, but it would still make an interesting read.

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10 of 15 people found the following review helpful:
5.0 out of 5 stars Truly Amazing, 10 Aug 2001
By A Customer
An absolutely fascinating book. I kept fellow Co-Workers gripped with my tales and useless trivia for weeks. This book could have been awful but a good writer and a great success story pull it through.
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Most Recent Customer Reviews

5.0 out of 5 stars Potential Franchiesee's Please Read
A well written book and extremly insightfull. A must if you are considering buying a franchise. If you are interested in managing your business better, worth a read too.
Published 6 months ago by A. Watson

5.0 out of 5 stars The History of McDonalds
I borrowed this for a report on globalisation of food although not directly focusing on that aspect. Read more
Published 7 months ago by David B. Winter

5.0 out of 5 stars Very interesting insight
I bought this book as I work in fast food-indeed I was working at McDonald's at the time of the purchase, however I think this book will be of interest to anyone, regardless of... Read more
Published 10 months ago by Mr. M. K. Egan

5.0 out of 5 stars From humble beginnings to a worldwide phenomenon
With the likes of Super-Size Me, Fast Food Nation, and the McLibel Two taking the headlines in recent years this book makes a refreshing change. Read more
Published on 31 Dec 2005 by Dashwood2

4.0 out of 5 stars tasty hamburger
the writer has really outlined the largest fast food organisation very nicely. the incidents about kroc, mcdonalds brothers, sonneborn and turner are worth reading. Read more
Published on 20 Feb 2004 by gaurav4088

5.0 out of 5 stars I recommend this book to friends in business.
An amazing story, a brilliant lesson on franchising and the secrets behind the success of McDonalds. Love them or loathe them, read this and you will understand them.
Published on 28 Jun 2000 by ajfindlay@findlayjames.prestel...

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