You Can Negotiate Anything: Amazon.co.uk: Cohen: Books

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Customer Reviews

13 Reviews

5 star:		(11)
4 star:		(1)
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Average Customer Review

4.6 out of 5 stars (13 customer reviews)

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11 of 11 people found the following review helpful:

1.0 out of 5 stars Not half the book it should be, 18 Feb 2003

By A Customer

We're all used to the American-style self-help/management books written by somebody who has little understanding of their subject matter but has sealed a nice book contract on the strength of having talked up their experience to the publisher. Most of them start, "I was once at a dinner party once with <insert famous American here>, and he said to me, he said, 'Bob, let me tell you something which will change your life'..." Most of the authors claim to have run General Motors at some point. Their books are pretentious, yet largely valueless.

If this is your experience of management books then you won't be disappointed with this one. "You Can Negotiate Anything" is stuffed full of vague, unhelpful tips with little or no reference to real-world situations. Although I don't doubt Cohen's experience, he seems to have proven the theory (was it from "Think And Grow Rich"?) that people may know how to do something successfully, but don't necessarily know what it is that they're doing right - the overall impression is that the book could have been written equally well by a jobless student skiving out of a psychology lecture. At best it may help you negotiate �10 off your next fridge freezer. I doubt it would help you negotiate in a business situation.

(To be fair, it may redeem itself in the last chapter, but I gave up around page 215 and went and did something more useful instead.)

If you're still keen to purchase, you can buy my copy.

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5 of 5 people found the following review helpful:

4.0 out of 5 stars Great book, however be careful when applying your skills., 12 Jul 1999

By A Customer

I read this book while attempting to negotiate a contracting raise. While I accept everything that was said, I have a serious dilemma about its title. It is one thing to negotiate the price of a refrigerator and another thing to negotiate one's salary, even though I took Cohen's advice, "Care, but don't care that much." Employers might not negotiate with you if you come off holding too many aces, even if they need your skills and value your contribution. Employers want to feel as if they are in charge and will often prefer a weaker candidate who is manageable. It is funny how lawyers or marketeers do not suffer from this problem. Even the least qualified ones have high expectations. The hard part of negotiating is getting someone to accept you as an equal, even when you have the credentials to back it up. There is an art and relationship (repoire) behind negotiation, and a mere study of this book is not going to let you negotiate anything you want.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars A Most Useful Book, 17 Oct 1998

By A Customer

20 years ago, I recall hearing Herb Cohen dispensing practical and witty advice about negotiations on the old Larry King (midnight to 5 a.m.) Radio Show. Recently, when I went looking for a book on negotiation to use in connection with an office presentation, I remembered Cohen and gave his book a read. To my delight the book is not only keenly insightful and amazingly informative, it is extraordinarily entertaining. Reading the book I got that wonderful sense that I knew Cohen was on the money because what he was saying was exactly what I've thought and experienced in my life but always forget or recall too late to be of any damn use. In othe words, the book manages to crystillize and articulate principles and truths that have fleetingly passed through my own consciousness on their way to oblivion. In a weird way, Negotiate Anything feels like it was written as my own personal guide to dealing with the world. Incidentally, I've given Negotiate Anything to a dozen or so people who have had an indentical reaction. My only gripe is that Cohen apparently never wrote a second book.

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Most Recent Customer Reviews

5.0 out of 5 stars We All need to negotiate ALL of the time
This book is about negotiation as an integral part of successful human conduct. Mr. Cohen is not only a negotiator by profession, but also by obsession. Read more

Published on 14 Jul 2000

5.0 out of 5 stars The Book is a Classic
As made evident by the foregoing reviews (except for the German fellow), this book is a stand-out in its genre. Read more

Published on 17 May 1999

5.0 out of 5 stars A Classic; Easy to Understand; Insightful.
I've been through most of the literature on negotiation. This is the standout. The book is easy to understand without being overly simplistic. Read more

Published on 17 Mar 1999

5.0 out of 5 stars best how to book ever !
i have read many books on negotation. this book shoud be required reading for everyone.

Published on 28 Oct 1998

5.0 out of 5 stars Loved it totally!!!
Ifeel ready to try my new confidence.

Published on 6 Oct 1998

5.0 out of 5 stars Very Effective Techniques Taught.
Especially useful is exposing the techniques of "Soviet style" negoitiators.

However, it probably should get an update- Ken Starr has shown some higly effective Soviet... Read more

Published on 27 May 1998

5.0 out of 5 stars Effective
It's the first "how to" book I bought, and never stopped buying one. Quick, easy but effective (and funny).

Published on 17 Feb 1998

5.0 out of 5 stars Brilliant Philosophy in the Guise of "How-To"
I was looking to learn how to negotiate. Instead, I learned how to live life. Cohen is like a great philospher, insightful rabbi, and brilliant zen master rolled into one... Read more

Published on 4 Feb 1998

5.0 out of 5 stars This book changed my life
I *try* to negotiate everything, and this book helps me do it. It teaches you about the "power of legitimacy" and other factors that go into bargaining. Read more

Published on 12 Dec 1997

5.0 out of 5 stars Overlook the picture on the cover, It's a great book
Herb Cohen wrote a great book. This book delivers what it promises and will help keep you from being taken to the cleaners, whether buying a car, home, whatever. Read more

Published on 3 Jul 1997

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	84% buy the item featured on this page: You Can Negotiate Anything 4.6 out of 5 stars (13)
	10% buy Getting to Yes: Negotiating Agreement Without Giving In 4.6 out of 5 stars (16) �6.29
	7% buy How to Win Friends and Influence People 4.7 out of 5 stars (56) �4.49