A Billion Wicked Thoughts: What the World's Largest Experiment Reveals about Human Desire Hardcover – 5 May 2011

Review

"An enjoyable, exhaustive, and often insightful look at what turns us on-sure to excite readers."
-Kirkus Reviews
"In a stroke of ingenuity, Ogas and Gaddam circumvent the deepest limitation of standard psychological surveys: that they merely tap undergraduates' socially acceptable responses, a flaw nowhere more damaging than in the touchy realm of sexuality. "A Billion Wicked Thoughts" is a goldmine of information about this hugely important topic, and, not surprisingly, gripping and sometimes disturbing reading."
-Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of "How the Mind Works" and "The Blank Slate"
"A refreshing look at the big picture of human sexuality, informed by the ultimate unobtrusive source of data, the internet... Regardless of your background, you're in for a treat... If you want answers to pretty much anything about sexual desire, this is the book for you."
-From the Foreword by Catherine Salmo

"This lively, fascinating book is almost as titillating as the internet porn it describes. Ogas and Gaddam offer 21st century insights into sexual desire, offering up a smorgasbord of tastes from the "vanilla" to the "squicky." Their findings about what turns folks on may surprise you. Bang Bus, anyone?"
-Robin Marantz Henig, author of "Pandora's Baby: How the First Test Tube Babies Sparked the Reproductive Revolution"
"The idea behind this book is simply brilliant: Find out how people use the internet to search for, and to display, sex-related content. After all, the internet is where many of us spend much of our day. The result is a compendium of fascinating findings about human sexuality that makes a serious scientific contribution to human sexuality, beautifully written to boot."
-J. Michael Bailey, Psychology Professor, Northwestern University, author of "The Man Who Would Be Queen"
"An enjoyable, exhaustive, and often insightful look at what turns us o

"Smart, readable and handles even the most bizarre fetishes with both humor and respect."---Salon.com


"Fascinating and terrific." --Roy Baumeister, coauthor of "Willpower"---Roy Baumeister, coauthor of Willpower


"An amazing book." --Daniel J. Levitin, author of "This Is Your Brain on Music"---Daniel J. Levitin, author of This Is Your Brain on Music

"A goldmine." --Steven Pinker, author of "The Better Angels of Our Nature"

---Steven Pinker, author of The Better Angels of Our Nature

"Alfred Kinsey only scratched the surface. Interviewing a mere 18,000 horny humans? Please . . . Drs. Ogas and Gaddam [offer] hot new scientific findings." -- The Washington Post
"Smart, readable and handles even the most bizarre fetishes with both humor and respect." -- Salon.com

"A goldmine." --Steven Pinker, author of "The Better Angels of Our Nature" -- Steven Pinker, author of The Better Angels of Our Nature

"An amazing book." --Daniel J. Levitin, author of "This Is Your Brain on Music" -- Daniel J. Levitin, author of This Is Your Brain on Music

"Fascinating and terrific." --Roy Baumeister, coauthor of "Willpower" -- Roy Baumeister, coauthor of Willpower

Alfred Kinsey only scratched the surface. Interviewing a mere 18,000 horny humans? Please . . . Drs. Ogas and Gaddam [offer] hot new scientific findings. The Washington Post
Smart, readable and handles even the most bizarre fetishes with both humor and respect. Salon.com

A goldmine. Steven Pinker, author of "The Better Angels of Our Nature" Steven Pinker, author of The Better Angels of Our Nature

An amazing book. Daniel J. Levitin, author of "This Is Your Brain on Music" Daniel J. Levitin, author of This Is Your Brain on Music

Fascinating and terrific. Roy Baumeister, coauthor of "Willpower" Roy Baumeister, coauthor of Willpower" --This text refers to the Paperback edition.

About the Author

Ogi Ogas studies computational models of memory, learning, and vision. He was a Department of Homeland Security Fellow.
Sai Gaddam studies large-scale data analysis and serves as a data mining consultant in India. They both received their Ph.D.s in computational neuroscience from Boston University. --This text refers to the Paperback edition.