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Inconspicuous Consumption: An Obsessive Look at the Stuff We Take for Granted, from the Everyday to the Obscure
 
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Inconspicuous Consumption: An Obsessive Look at the Stuff We Take for Granted, from the Everyday to the Obscure (Paperback)

by Paul Lukas (Author)
5.0 out of 5 stars See all reviews (3 customer reviews)

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Product details

  • Paperback: 191 pages
  • Publisher: Crown Publications; 1 edition (Jan 1997)
  • Language English
  • ISBN-10: 0517886685
  • ISBN-13: 978-0517886687
  • Product Dimensions: 21 x 13.3 x 1.3 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 1,319,219 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Collects the author's commentary on such products as breakfast cereal, potato chips, beer, sauerkraut, crayons, and Lifesaver candies.

From the Author
Minutiae fetishism for consumer obsessives
Inconspicuous Consumption is about paying attention to the details of consumer culture -- details that are either so obscure that we don't see them or so ubiquitous that we've essentially *stopped* seeing them. There's a bonanza of interesting products out there -- some strange, many exceedingly ordinary, but all worthy of closer inspection. The classic example is the Brannock Device, that fantastic gizmo they use to measure your shoe size. This product is classically inconspicuous -- everyone knows what it is, nobody knows what it's called, and most people, when asked about it, say, "Oh, that thing -- it's really cool, I just never thought about it before." Providing this sort of revelation is the essence of Inconspicuous Consumption.

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Customer Reviews

3 Reviews
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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5.0 out of 5 stars This book is a godsend., 14 May 1998
By A Customer
I always wondered if I was the only person in the world who was blown away by products like "Armour Pork Brains in Milk Gravy". Paul Lukas has proven that a) I'm not alone and b) if I was more talented I could have made money writing a book about bizarre products. My only complaint about this book was that it ended. I was ready for hundreds of more examples, particularly the weird foods.
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5.0 out of 5 stars This is the ultimate product!
Bryan Allison, 14 Jul 1997
By A Customer
As Sigue Sigue Sputnik so weirdly proved back in the '80s, _anything_ can be a product (even a rock band). This well-written, researched and hilarious book takes us from Thirst and Musk LifeSavers (a favorite in the former penal colony known as Australia) to microwave pork rinds and the smoker's robot (read to believe). The perfect read-to-your-friend-in-the-car-while-roadtripping book!
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5.0 out of 5 stars This book is awesome, 13 Feb 1997
By A Customer
Paul has a talent for looking twice at products we usually take for granted. It's the "how did we ever miss this?" attitude he takes that makes his book and writing so fun -- he's got a great wit and eye for the absurd in everyday life. After reading his book (and his zine, Beer Frame), I've never been able to go to the supermarket in the same way again.
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