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Typography (Thames & Hudson Manuals) (Paperback)

by Ruari McLean (Author)

4.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 216 pages
Publisher: Thames & Hudson Ltd; Reprint edition (13 Oct 1980)
Language English
ISBN-10: 0500680221
ISBN-13: 978-0500680223
Product Dimensions: 23.9 x 15.7 x 1.5 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 346,805 in Books (See Bestsellers in Books)
Popular in this category:
#97 in Books > Art, Architecture & Photography > Graphic Arts > Typography

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Product Description

Examines the use of filmsetting, hot metal, and computers in setting type and how these systems have influenced book design.

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Customer Reviews

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Average Customer Review

4.0 out of 5 stars (2 customer reviews)

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Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

4.0 out of 5 stars A practical guide to typography and book production, 28 Feb 2002

By A Customer

The book was written in 1980 before the onset of desktop publishing, and even with the additions in 1992 is in some respects a little outdated in some places. However there is a lot of practical information that is still very relevant today. Furthermore the book is well written in an easy to read style and nicely designed with wide margins that have lovely illustrations and examples of typefaces. It also makes it easy to hold the book and not have your thumb cover the text. The book starts with an historical overview of printing, then explains equipment that would have been used in a typographers studio, much of which is probably superceded by computers now. The book then examines what makes a legible publication, taking account of typefaces (serif is better for long articles), good line lengths, use of space and cultural background. Caligraphy and classification of typefaces are looked at, followed by different methods of typesetting such as hot and cold metal and filmsetting (again this is now more of a historical section). An interesting chapter on paper explains how it is made and different types that are available, the good advice to talk to your printer rather than make a choice yourself is typical of the practical information the book provides. Two chapters cover book design ranging from the parts of a book and the merits of asymmetrical or centred typography and proofers marks. McLean translated a couple of Jan Tschichold's books so is well informed on this subject and that of the golden section for determining the margins in a book. Practical considerations such as libraries often re-binding books twice and guides on margins to allow this are given here. Short chapters on jobbing typography, such as business cards, and newspaper design close the book. McLean redesigned the Observer's weekend review section in 1960 and has useful insights on design considerations.

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5 of 5 people found the following review helpful:

4.0 out of 5 stars Excellent introduction to typography and its history, 6 Feb 2001

By A Customer

Ruri McLean seems to me to have well informed and considered opinions which are not only interesting in their own right but generate enthusiasm and interest in the topics covered.

I am finding this book to be extremely informative and useful. Although I work in modern design spheres and the book has a strong leaning towards methods of typography either outdated or not directly related to me I find it of great relevance in a field where a little knowledge seems to be a dangerous thing.

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