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Product Description
Synopsis
A review of the fast changing world of graphic design, this guide should be essential reading for anyone involved in the graphics industry. Its succinct but comprehensive coverage of a multitude of technical issues confronting today's graphic designers, coupled with examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as students. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signange, packaging, multimedia and the web, this handbook also provides detailed information on designs basics such as type, colour and images.
A review of the fast changing world of graphic design, this guide should be essential reading for anyone involved in the graphics industry. Its succinct but comprehensive coverage of a multitude of technical issues confronting today's graphic designers, coupled with examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as students. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signange, packaging, multimedia and the web, this handbook also provides detailed information on designs basics such as type, colour and images.