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Maeda @ Media
 
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Maeda @ Media (Paperback)

by John Maeda (Author), Nicholas Negroponte (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)
RRP: £24.95
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Product details

  • Paperback: 480 pages
  • Publisher: Thames & Hudson (16 Oct 2000)
  • Language English
  • ISBN-10: 0500282358
  • ISBN-13: 978-0500282359
  • Product Dimensions: 22.4 x 20.4 x 5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 343,671 in Books (See Bestsellers in Books)

Product Description

Amazon.co.uk Review

John Maeda is a disgustingly renaissance kind of guy--he studied computer science at MIT and then went to art school in Japan, returning to the US to work with designer Paul Rand. He is, unsurprisingly, director of the MIT Media Lab's Aesthetics and Computation Group.

What this all means is if you fancy judging his book, maeda@media, by it's intricate, beautiful cover, or indeed by any one of its gorgeous pages, feel free to do so. It showcases Maeda's work over the past decade, and--divided into 12 chapters such as "space" and "noise"--very stunning it is, too, despite a rather gratuitous intro by that ubiquitous new-media maven, Nicholas Negroponte.

Maeda identifies the main challenge in juxtaposing aesthetics and computational data as resolving the tension between simplicity and the complexity that inevitably results "when you attempt to reduce an already simple situation or form". If this much theory makes you anxious, fret not: Maeda is no preachy prima donna, and the book is supremely practical. As he observes, he once found himself "in the midst of a struggle to reconcile my romantic notions of design with the considerably less idealistic realization that design was nothing more than another way to make a living". --Liz Bailey



Product Description

At once a manifesto, a manual and a sourcebook, this volume presents the entire output of an artist with a fascination for the untapped artistic power of computer programming. Maeda's discoveries took him from computer studies at Massachusetts Institute of Technology to art school in Japan.

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7 of 23 people found the following review helpful:
5.0 out of 5 stars A COMPLEX CREATIVE APROACH OF WHAT IS SO SIMPLE!, 3 Dec 2000
This review is from: Maeda @ Media (Hardcover)
For me, being a P.R. Student in LMU, I found that this book is a infinite natural source for creativity, in such a way i can only explain as follows: If someone is a communication addicted, will see the light after seing this, and i promise it will have for sure a wider range of mind portfolio ideas, cause thats what it does... It just enlights you with the simpliest concepts of form, colour, and provoques you to think! If you think your grey, this will give you the Red, Green and Blue!
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1 of 12 people found the following review helpful:
5.0 out of 5 stars Complex creative aproach of whats so simple!, 24 Nov 2000
For me, being a P.R. Student in LMU, I have found that this book is a infinite natural source for creativity, in such a way i can only explain as follows: If someone is on communication addicted, will see the light after seing this, and i promise it will have for sure a wider range of mind portfolio ideas, cause its what it does... It just enlights you with the simpliest concepts of form, colour, and provoques you to think! If you think your grey, this will give you the Red, Green and Blue!
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