Product Description
What makes a generation? Something has happened in global culture which is different from all previous history. This compilation offers to express and explain the desires and fantasies, the aspirations and commitments of Generation X and Generation Next: the visual generation. This work, a product of the visual generation no less than a cult object, is the key to youth culture for everyone in any way involved with the media, design, fashion, graphics, popular culture and marketing. It discusses how "Digital Characters" act as scouts for the future, how body adornment and mutilation is about reclaiming the body, how religion became spirituality, how aliens have given us a modern mythology, how fashion interacts with the street, and how everyone can find their own personal profile.

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