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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
 
 
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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits (Hardcover)

by Adrian J. Slywotsky (Author), David J. Morrison (Author) "THE NUMBER one problem in business today is profitability ..." (more)
4.8 out of 5 stars  See all reviews (4 customer reviews)
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Product details

  • Hardcover: 352 pages
  • Publisher: John Wiley & Sons (26 May 1998)
  • Language English
  • ISBN-10: 0471983918
  • ISBN-13: 978-0471983910
  • Product Dimensions: 24.4 x 16.4 x 3.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 406,283 in Books (See Bestsellers in Books)

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Product Description

Amazon.co.uk Review

For years, the prevailing wisdom in business was that profitability was a by-product of market share; get the biggest piece of the market and profit will surely follow. But in the last 10 years, this formula has time and again proved itself wrong. Companies such as DEC, GM, Ford, United Airlines, Kodak and Sears have all demonstrated that market share does not necessarily lead to profitability.

The Profit Zone looks at how profit happens in today's customer-driven economy. The authors demonstrate why market share often leads to a "no-profit zone" and identify 22 profit models that have helped dozens of companies consistently make money. Included are in-depth looks at companies--Disney, GE, Microsoft, Intel, Charles Schwab--that have successfully redesigned their businesses and dramatically increased the value of their companies. Instead of focusing on market share, these innovators first looked at their customers' needs and how they could profit from fulfilling them. The book considers example after example of how the profit zone works, from Disney's theme parks to Schwab's marketing and selling of mutual funds. The final chapter is a handbook that allows managers to apply the ideas to their own companies. Clearly written and immensely practical, The Profit Zone deserves a place on every manager's bookshelf. --Amazon.com



Synopsis

This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Where is the profit zone today? Where will it be tomorrow? How do you get there before your competitors do? This book seeks to answer these questions.
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THE NUMBER one problem in business today is profitability. Read the first page
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Customer Reviews

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4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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1 of 2 people found the following review helpful:
5.0 out of 5 stars The Place to Be, 23 Jul 2007
By Robert Morris (Dallas, Texas) - See all my reviews
(TOP 100 REVIEWER)    (REAL NAME)   
This review is from: Profit Zone, the (Paperback)

In Part One, the authors argue that "market share is dead" as an overall strategy goal. Instead, to achieve sustained growth in profits and shareholder value, companies need a "customer-centric business design" which anticipates and addresses constantly shifting customer priorities. There is no single design which fits all circumstances. but the most effective designs will start with customer priorities.

In Part Two, the co-authors shift their attention to several "reinventors" who have achieved extraordinary success. Most are familiar: Welch, Hayek, Goizueta, Schwab, Grove, Eisner, Hatsopoulos, Barnevik, and Gates. However, and this is an excellent example of the book's unique and substantial value, Slywotzy & Morrison note that "the principles and techniques of reinveniting a company's business design to get it into the industry's profit zone...apply with equal force to small companies, to divisions of larger companies, and to the middle managers who run them. In fact, the reinventors we will be reading about in the future are already honing their skills at innovative business designs today." The authors then examine several smaller firms such as Madden Communications, Cardboard Box, Inc., and Clozaril Patient Management System.

In Part Three, the authors provide a "handbook" which explains in detail how innovation works.This book is relevant to all organizations (both for-profit and non-profit) which seek to increase their economic value. Non-profits must also make critically important decisions (such as those involving allocation of resources) if they are to achieve their objectives. The appendices provide additional guidance so that the reader can implement whichever of the book's ideas and suggestions are most relevant.

If optimizing your organization's profits is your destination, here's a map to get there.
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4.0 out of 5 stars Keep your eye on the ball!, 27 Aug 2008
This review is from: Profit Zone, the (Paperback)
In the first part of the book Slywotzky and Morrison argue convincingly that the profit zone has shifted from the player with the greatest market share to the player who has the best business model. This model must be designed to meet customer needs and provide higher profitability. And, the business model must flexible enough to change as the landscape of profitability shifts.

Customer centric thinking is key to being in the profit zone. Slywotzky and Morrison explain that many upper level management types are not easily able to make the shift to customer centric thinking because of two reasons:

1. For twenty or more years of their career they were successful at focusing on improving products, increasing market share, and growing revenues. They functioned well in this world. Change to new thinking patterns is difficult.
2. Young companies focus on customers, but mature companies many times lose site of this. When companies are mature they focus more on themselves (internal budgets, resource concerns, politics and more).

Once the concepts of how to enter the profit zone is explained in detail, the book provides several examples of companies that were able to reinvent themselves and succeed.

Overall an excellent book about keeping your eye on the ball. In this case the "ball" is profits!

The Re-Discovery of Common Sense: A Guide To: The Lost Art of Critical Thinking
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0 of 1 people found the following review helpful:
5.0 out of 5 stars 12 Breakthrough Questions for Looking Backward in Time, 26 Aug 1999
By A Customer
This outstanding book has 12 incredible questions. Answer these questions and you will be as successful as Bill Gates, Jack Welch, and Roberto Goizueta, as this incredible book points out using them as examples! Here are a few samples to whet your appetite: (1) Who are my customers? (7) What is my current business design? (12) What is my company worth? In only 15 pages, you can answer these questions for yourself. What a great deal! I think you should quickly order this book and solve these problems for yourself. You'll be amazed how much you learn.
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5.0 out of 5 stars Worth of GOLD
Good intensive packet to understand profitability. Very good cases and examples.
Published on 27 Jul 1999

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