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Search Engine Optimization for Dummies (Paperback)

by Peter Kent (Author) "You've got a problem ..." (more)

4.6 out of 5 stars See all reviews (18 customer reviews)

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Product details

Paperback: 408 pages
Publisher: John Wiley & Sons; 2nd Edition edition (12 May 2006)
Language English
ISBN-10: 0471979988
ISBN-13: 978-0471979982
Product Dimensions: 23.1 x 18.5 x 2.5 cm

Average Customer Review: 4.6 out of 5 stars See all reviews (18 customer reviews)

Amazon.co.uk Sales Rank: 165,084 in Books (See Bestsellers in Books)

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#6 in	Books > Reference > Library & Information Sciences > Automation of Library Processes
#17 in	Books > Computing & Internet > New to Computing > Family & Lifestyle > Research
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Product Description

Review

"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

Review

"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

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Inside This Book (Learn More)

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Customer Reviews

18 Reviews

5 star:		(13)
4 star:		(4)
3 star:		(0)
2 star:		(1)
1 star:		(0)

Average Customer Review

4.6 out of 5 stars (18 customer reviews)

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Most Helpful Customer Reviews

26 of 26 people found the following review helpful:

5.0 out of 5 stars Very good overview, 22 Dec 2006

By	Mr. J. Hopkins "jezhops" - See all my reviews (REAL NAME)

I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.

I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.

I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.

I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.

I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).

The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.

I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.

The book is practical as opposed to technical and should be accessible to a broad readership.

The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)

There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........

This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.

If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!

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13 of 14 people found the following review helpful:

5.0 out of 5 stars Just about right, 7 Jan 2006

By A Customer

This review is from: Search Engine Optimization for Dummies (For Dummies (Computers)) (Paperback)

I run around a dozen websites and felt I needed to do some background reading on this subject, rather than just assume I knew all there was to know - I learnt plenty and cemented a lot of assumed knowledge.
I have a couple of other Dummies guides but this is by far the best - for the first time I read a Dummies book cover to cover, and in just two sittings.
The simple stuff, like ideal page layouts, is covered quickly so as not to be boring and the complex stuff like the Google PageRank algorithm is covered at a user friendly depth.
This is a well judged, well rounded guide covering a broad subject at an accessible depth. Recommended.

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6 of 6 people found the following review helpful:

5.0 out of 5 stars A great introduction to search engine optimisation, 3 April 2006

By	Mr (Mirfield, West Yorkshire United Kingdom) - See all my reviews

This review is from: Search Engine Optimization for Dummies (For Dummies (Computers)) (Paperback)

Worth every penny of the price this book will guide you through the basics of search engine optimisation, and increasing the visibility of your web site to the search engines.

Full of common sense, it helped me to put my web site on the first page of google, Yahoo and MSN for masses of search terms and phrases, boosting my site visits massively. You can take what you learn here and apply it with some clever thought and planning to dominate and gain a competitive advantage over your competitors. You will learn for example, that you really only need to concern yourself with three or four of the search engines as many of the others derive records from the same sources.

Its coverage is fairly comprehensive, and is lacking only in coverage of new Google developments with Google Sitemaps.

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