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Scenario Planning: Managing for the Future
 
 

Scenario Planning: Managing for the Future (Hardcover)

by Gill Ringland (Author) "Angle of repose" is the slope in which a given material will maintain without sliding ..." (more)
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Product details

  • Hardcover: 422 pages
  • Publisher: John Wiley & Sons (30 Oct 1997)
  • Language English
  • ISBN-10: 047197790X
  • ISBN-13: 978-0471977902
  • Product Dimensions: 23.7 x 15.7 x 2.9 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 461,085 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Consulting Management, No Date Given

.."this should be of interest to all strategic planning consultants"..


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.."this should be of interest to all strategic planning consultants".. (Consulting Management, No Date Given)

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4 of 4 people found the following review helpful:
4.0 out of 5 stars Insightful!, 3 Jun 2004
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Sure, you worry about what changes the future will bring for your business. But do you have a sensible and logical way to respond to the uncertainties that keep you up at night? If not, this intriguing book will set you on the right path. British corporate strategist Gill Ringland offers persuasive evidence that scenario planning is a worthwhile pursuit, and she recounts in useful detail her own experiences and those of large corporations looking for an edge up on the future. The book is organized in four sections: the links between scenarios and strategic planning, a rundown on different theoretical approaches (French School, Futures Group, CSM, Copenhagen Institute, and more), a set of eight case histories and several examples of actual, step-by-step scenarios. While Ringland's writing is inconsistent and can be dense and jargony, she nevertheless offers plenty of useful information that serves as a path for anyone embarking on scenario planning. We suggest this book to managers and corporate strategists seeking ways to deal with the uncertain future.
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