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Product Description
Product Description
Innovation involves bringing new ideas into useideas that can lead to the development of new products of the introduction of new systems or methods. This book provides a balanced approach to the management of innovation and discusses organizational as well as technological issues.
Synopsis
Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. This demands an understanding of the management processes that translate new technologies and market opportunities into successful products and services This text seeks to provide a framework which integrates the management of technological, market and organizational innovation. The key integrating themes are the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. It draws on the current management research and international best-practice in strategy, marketing, organizational behaviour and technology management to provide managers with the knowledge to understand and the skills to exploit innovation at all levels.
See all Product Description
Innovation involves bringing new ideas into useideas that can lead to the development of new products of the introduction of new systems or methods. This book provides a balanced approach to the management of innovation and discusses organizational as well as technological issues.
Synopsis
Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. This demands an understanding of the management processes that translate new technologies and market opportunities into successful products and services This text seeks to provide a framework which integrates the management of technological, market and organizational innovation. The key integrating themes are the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. It draws on the current management research and international best-practice in strategy, marketing, organizational behaviour and technology management to provide managers with the knowledge to understand and the skills to exploit innovation at all levels.
See all Product Description
Inside This Book
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First Sentence
The enormous growth of the Internet has fuelled a demand for high-speed broadband connection-and this has in turn created new opportunities for firms able to offer the technology to provide such links. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The enormous growth of the Internet has fuelled a demand for high-speed broadband connection-and this has in turn created new opportunities for firms able to offer the technology to provide such links. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover