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Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers (Hardcover)

by Donald J. Trump (Foreword), Don Sexton (Author) "I believe passionately in my products and the high quality I provide my customers ..." (more)

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Product details

Hardcover: 336 pages
Publisher: John Wiley & Sons (21 Jul 2006)
Language English
ISBN-10: 0471916900
ISBN-13: 978-0471916901
Product Dimensions: 22.9 x 15.5 x 3.6 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 314,155 in Books (See Bestsellers in Books)

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Product Description

Review

"…contains practical business tips…straightforward, matter–of–fact tone when explaining ideas and tactics with step–by–step instructions that are easy to grasp…" (Business Traveller, October 2006)

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I believe passionately in my products and the high quality I provide my customers. Read the first page

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2 of 3 people found the following review helpful:

4.0 out of 5 stars Straightforward basics of marketing strategy, 13 Feb 2007

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

This book is a branded homage to the business acumen of Donald Trump, illustrating his success in marketing everything from cologne and shirts to commercial real estate and casinos. Author Don Sexton covers the basic building blocks of marketing strategy. His writing is straightforward, and he includes worksheets and checklists for novices, though he offers little new for experienced marketers. He covers a wide range of topics, from the basics of media outreach to managing research and financial benchmarks for a marketing campaign. The examples are limited almost exclusively to the Trump Empire, given that this is part of the "Trump University" series. We commend this as a good basic book on marketing.

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