Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
Perfect Partner
Customers Who Bought This Item Also Bought
Dissertation Skills: For Business and Management Students by Brian White  (5)
£18.99
|
Managing Organizational Change: A Multiple Perspectives Approach by Ian Palmer  (1)
|
Consumer Behaviour: A European Perspective by Michael R. Solomon
£42.74
|
Marketing Management by Philip Kotler (3)
|
Services Marketing: People, Technology, Strategy by Christopher H. Lovelock (2)
£34.99
|
Product details
Would you like to update product info or give feedback on images?
|
| Customers Viewing This Page May Be Interested in These Sponsored Links (What is this?) |
SPSS Training Courses
Training.Spss.co.uk
Complete training on all SPSS software from the source. Call now.
Competitor Intelligence
www.consumerintelligence.com
Find out about your customers and your competitors
Facebook Advertising
www.facebook.com/ads/
Reach the exact audience you want with relevant targeted ads.
Product Description
Product Description
Real Data, Real People, Real Research
Experience what its like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlingtons MS In Marketing Research program, and Roger Gates, a fulltime marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today.
Drawing from their own reallife experiences, the authors provide insights into the latest trends, what works and what doesnt, and what separates the good research from the bad.
Youll discover how to effectively use marketing research to make critical decisions, learn how to manage people, know what to look for in a marketing research report, and much more.
Highlights of the Seventh Edition
Three new data cases are based on real data gathered from a nationwide sample of 2,000 collegeaged students from the Survey Sampling International database. Cases include and online dating service, an online student travel service, and a new chain of combination fast food/convenience stores.
A new video on Focus Groups shows college students discussing online dating.
From the Front Line boxes present reallife insights from practicing professionals at Roger Gatess research firm, DSS Research.
A Student Version of SPSS 14.0 is packaged with this text.
SPSS exercises follow each quantitative chapter. Data sets and Excelbased versions of the SPSS exercises are available on the Companion Web Site.
New web quizzes enable students to test their understanding of the material.
Includes many new chapteropening vignettes, global vignettes, and reallife research cases, based on real companies such as Proctor & Gamble, Starbucks, Swiffer dust mops, Gap, and Coach Handbags.
Synopsis
Real data, real people, real research experience, this book shows what it's like to work at the frontlines of the marketing research industry. In "Marketing Research, Seventh Edition", Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today. Drawing from their own real-life experiences, the authors provide insights into the latest trends, what works and what doesn't, and what separates the good research from the bad. You'll discover how to effectively use marketing research to make critical decisions, learn how to manage people, know what to look for in a marketing research report, and much more.Highlights of the Seventh Edition: Three new data cases are based on real data gathered from a nationwide sample of 2,000 college-aged students from the Survey Sampling International database; cases include and online dating service, an online student travel service, and a new chain of combination fast food/convenience stores; a new video on Focus Groups shows college students discussing online dating; from the Front Line boxes present real-life insights from practicing professionals at Roger Gates' research firm, DSS Research; a Student Version of SPSS 14.0 is packaged with this text; SPSS exercises follow each quantitative chapter; data sets and Excel-based versions of the SPSS exercises are available on the Companion Web Site; and, new web quizzes enable students to test their understanding of the material.It includes many new chapter-opening vignettes, global vignettes, and real-life research cases, based on real companies such as Proctor & Gamble, Starbucks, Swiffer dust mops, Gap, and Coach Handbags.
See all Product Description
Real Data, Real People, Real Research
Experience what its like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlingtons MS In Marketing Research program, and Roger Gates, a fulltime marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today.
Drawing from their own reallife experiences, the authors provide insights into the latest trends, what works and what doesnt, and what separates the good research from the bad.
Youll discover how to effectively use marketing research to make critical decisions, learn how to manage people, know what to look for in a marketing research report, and much more.
Highlights of the Seventh Edition
Three new data cases are based on real data gathered from a nationwide sample of 2,000 collegeaged students from the Survey Sampling International database. Cases include and online dating service, an online student travel service, and a new chain of combination fast food/convenience stores.
A new video on Focus Groups shows college students discussing online dating.
From the Front Line boxes present reallife insights from practicing professionals at Roger Gatess research firm, DSS Research.
A Student Version of SPSS 14.0 is packaged with this text.
SPSS exercises follow each quantitative chapter. Data sets and Excelbased versions of the SPSS exercises are available on the Companion Web Site.
New web quizzes enable students to test their understanding of the material.
Includes many new chapteropening vignettes, global vignettes, and reallife research cases, based on real companies such as Proctor & Gamble, Starbucks, Swiffer dust mops, Gap, and Coach Handbags.
Synopsis
Real data, real people, real research experience, this book shows what it's like to work at the frontlines of the marketing research industry. In "Marketing Research, Seventh Edition", Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today. Drawing from their own real-life experiences, the authors provide insights into the latest trends, what works and what doesn't, and what separates the good research from the bad. You'll discover how to effectively use marketing research to make critical decisions, learn how to manage people, know what to look for in a marketing research report, and much more.Highlights of the Seventh Edition: Three new data cases are based on real data gathered from a nationwide sample of 2,000 college-aged students from the Survey Sampling International database; cases include and online dating service, an online student travel service, and a new chain of combination fast food/convenience stores; a new video on Focus Groups shows college students discussing online dating; from the Front Line boxes present real-life insights from practicing professionals at Roger Gates' research firm, DSS Research; a Student Version of SPSS 14.0 is packaged with this text; SPSS exercises follow each quantitative chapter; data sets and Excel-based versions of the SPSS exercises are available on the Companion Web Site; and, new web quizzes enable students to test their understanding of the material.It includes many new chapter-opening vignettes, global vignettes, and real-life research cases, based on real companies such as Proctor & Gamble, Starbucks, Swiffer dust mops, Gap, and Coach Handbags.
See all Product Description
Tag this product( What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
 |
||||
Customer Reviews
There are no customer reviews yet. 
| ||
Video reviews
|
