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Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott  (9)  £10.19

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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin  (10)  £5.99

Blog Marketing by Jeremy Wright  (1)  £14.49

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Book Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:
*Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
*Blogging has changed the rules of communication and competition.
*You can launch an effective blogging strategy and the reasons why you should.
Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Synopsis
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: "Naked Conversations". According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue. Devoid of corporate speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways; blogging has changed the rules of communication and competition; you can launch an effective blogging strategy and the reasons why you should.

Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

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First Sentence
We live in a time when most people don't trust big companies. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

Search inside this book:

Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott  (9)  £10.19

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott  (4)  £10.39

We-think: The Power of Mass Creativity by Charles Leadbeater  (2)  £9.09

The Long Tail: How Endless Choice Is Creating Unlimited Demand by Chris Anderson  (9)  £6.74

Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin  (3)  £5.39

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4 Reviews 5 star:  (3) 4 star:    (0) 3 star:  (1) 2 star:    (0) 1 star:    (0)           Average Customer Review (4 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews   11 of 11 people found the following review helpful: It motivated me to set up a (profitable) blog, 15 Oct 2006 By  Mark Harrison (West Sussex, England) - See all my reviews    I'd known about blogging since 2002, but never really "got it". Then on a whim, I bought "Naked Conversations." The book is firmly aimed away from geeks (and consequently doesn't waste time on the sordid details of the RSS specification), and firmly aimed towards business owners and marketeers who want to communicate better with their customers. Lots of good case studies of widely-read blogs, balanced out with some good analysis of what the succesful blogs have in common. Now, if your intention is to set up a blog to communicate with your school friends and family members round the world, then this isn't for you. If your intention is to improve your relationship with your customers, then it would be a good use of your time at get this. The material covered is very similar to that in "Blog Marketing (Jeremy Anderson)", but Scoble and Israel have a rather deeper coverage, and to me, their book is more succesful at conveying WHY blogging works, rather than just what to do (which is where the Anderson book concentrates.) Oh, and yes, two months in, the direct revenue I can track back to my blog has paid for the book many, many, times over!  Comment | Permalink | Was this review helpful to you? (Report this)   3 of 4 people found the following review helpful: How - and why ­- to be a business blogger, 1 May 2006 By  Rolf Dobelli "getabstract.com" (Luzern Switzerland) - See all my reviews       Successful blogger Robert Scoble and co-author Shel Israel push people in business to get involved with blogging as a means of communication and of staying on top of conversations that affect their companies. The authors summarize blogging's history and provide examples of how companies have benefited from it, including interviews with high-ranking corporate bloggers. Their easy-to-read and easy-to-understand writing style ensures that even those who know little about blogging can grasp it. The book covers how to blog and how to participate in conversations, rather than always talking and never listening. We recommend it to businesspeople who blog or are thinking about it, and to executives who want to know why blogging is important and how it can build their companies' bottom line.  Comment | Permalink | Was this review helpful to you? (Report this)   4 of 6 people found the following review helpful: Somewhat disappointing, 28 Feb 2007 By  Antonio Elena Batllo ".Net Architect & freela... (Madrid, Spain) - See all my reviews    I bought this title partly because I usually follow Scoble's adventures and commentaries in my blogroll, and because I am quite fond of Channel 9 videos (for those who may not know, videos from inside Microsoft). And I bought it as well expecting to find more sound advice on business blogging. I have to admit that, as it is usual with customers, I can't really pinpoint what I mean by "more sound advice", but, being honest, I don't consider a myriad of blogging examples to be illuminating when there's no analysis of those examples or, when there is some insight, it does not go very deep. My advice is this: if you already are blogging, if your blogroll is full of prominent business references (people like Scoble himself, Guy Kawasaki, Chris Anderson, Seth Godin, GapingVoid.com, and the likes, you know, the usual name dropping), then you don't need this book, and most of its content will be merely anecdotical or, sometimes, boring. On the other hand, it could probably be very useful for the clueless folk in marketing. But then they will not probably be very open minded about the ideas conveyed in this reading; and they won't even know about Scoble and Israel in the first place. However, let me stress that this is not for lack of quality in the book itself, but because this book has somewhat missed its audience for the reasons above (obvioulsy that's my personal opinion only).  Comment | Permalink | Was this review helpful to you?