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Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers (Hardcover)
by Robert Scoble (Author), Shel Israel (Author) "We live in a time when most people don't trust big companies ..." (more)
4.5 out of 5 stars  (4 customer reviews)
RRP: £16.99
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Product details

  • Hardcover: 272 pages
  • Publisher: John Wiley & Sons (31 Jan 2006)
  • Language English
  • ISBN-10: 047174719X
  • ISBN-13: 978-0471747192
  • Product Dimensions: 23.1 x 16 x 2.8 cm
  • Average Customer Review: 4.5 out of 5 stars  (4 customer reviews)
  • Amazon.co.uk Sales Rank: 19,451 in Books (See Bestsellers in Books)

    Popular in these categories:

    #5 in  Books > Business, Finance & Law > Sales & Marketing > Public Relations
    #10 in  Books > Business, Finance & Law > Sales & Marketing > Customer Services
    #31 in  Books > Business, Finance & Law > E-Commerce > E-business

    (Publishers and authors: Improve Your Sales)

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  • See Complete Table of Contents

Product Description

Review
"Scoble ... and ... Israel have put together a bible for business bloggers.... This book should be in all public libraries and academic business collections." (Library Journal, January 15, 2006)

"...this book is an essential guide to best practice." (Publishers Weekly, December 5, 2005)

"...essential reading...(would) highly recommend to anyone..." (Financial World, May 2006)

Product Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers –– meaningful dialogue. Devoid of corporate–speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.

The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You′ll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:

  • Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
  • Blogging has changed the rules of communication and competition.
  • You can launch an effective blogging strategy and the reasons why you should.
Featuring a foreword by Tom Peters, this is a resource you and your business can′t do without.

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Inside This Book (Learn More)
First Sentence
We live in a time when most people don't trust big companies. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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