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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (Hardcover)

by Alina Wheeler (Author) "Since the beginning of time, the need to communicate has emerged from a set of universal questions: Who am I? ..." (more)

1 Review 5 star:    (0) 4 star:  (1) 3 star:    (0) 2 star:    (0) 1 star:    (0) › See all customer reviews...

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Other Editions: RRP: Our Price: Other Offers: Hardcover 6 used & new from £27.53

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Product details Hardcover: 288 pages Publisher: John Wiley & Sons; 2nd Edition edition (4 April 2006) Language English ISBN-10: 0471746843 ISBN-13: 978-0471746843 Product Dimensions: 27.9 x 21.3 x 2 cm Average Customer Review: 1 Review 5 star:    (0) 4 star:  (1) 3 star:    (0) 2 star:    (0) 1 star:    (0) › See all customer reviews... 4.0 out of 5 stars See all reviews (1 customer review) Amazon.co.uk Sales Rank: 149,370 in Books (See Bestsellers in Books) Popular in this category: #19 in  Books > Art, Architecture & Photography > Graphic Arts > Advertising  Would you like to update product info or give feedback on images? See Complete Table of Contents

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Since the beginning of time, the need to communicate has emerged from a set of universal questions: Who am I? Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

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1 Review 5 star:    (0) 4 star:  (1) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.0 out of 5 stars (1 customer review)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   1 of 1 people found the following review helpful: 4.0 out of 5 stars A valuable resource for marketing managers or brand consultants, 16 Feb 2007 By  Suzanne Whitby "creative thinking" (Innsbruck, Austria/ Reading, UK) - See all my reviews This review is from: The Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (Hardcover) Each brand consultant has a different approach to branding and I read this book to develop an approach that worked well for my business. It's packed with carefully illustrated processes and gives a thorough grounding in what branding is and how to help a client or your own business develop a brand with the potential for success. The case studies section gives practical examples of how the branding process can lead to successful brand development or brand relaunches. The layout of the book makes it easy to "dip in and out", or read it in a couple of sittings. I refer to this book often in order to keep myself on track and recommend it to anyone who is thinking about developing their own brand, or developing brands for others. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all customer reviews...		Ad feedback   Search Customer Reviews Only search this product's reviews

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