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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
 
 
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (Hardcover)

by Alina Wheeler (Author) "Since the beginning of time, the need to communicate has emerged from a set of universal questions: Who am I? ..." (more)
4.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (4 April 2006)
  • Language English
  • ISBN-10: 0471746843
  • ISBN-13: 978-0471746843
  • Product Dimensions: 27.9 x 21.3 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 288,215 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

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Review

"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)


Review

"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)
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Since the beginning of time, the need to communicate has emerged from a set of universal questions: Who am I? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 1 people found the following review helpful:
4.0 out of 5 stars A valuable resource for marketing managers or brand consultants, 16 Feb 2007
By Suzanne Whitby "creative thinking" (Innsbruck, Austria/ Reading, UK) - See all my reviews
This review is from: The Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (Hardcover)
Each brand consultant has a different approach to branding and I read this book to develop an approach that worked well for my business. It's packed with carefully illustrated processes and gives a thorough grounding in what branding is and how to help a client or your own business develop a brand with the potential for success.

The case studies section gives practical examples of how the branding process can lead to successful brand development or brand relaunches.

The layout of the book makes it easy to "dip in and out", or read it in a couple of sittings. I refer to this book often in order to keep myself on track and recommend it to anyone who is thinking about developing their own brand, or developing brands for others.
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