Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
35 used & new from £5.99

Have one to sell? Sell yours here
 
   
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
 
 

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Hardcover)

by Mark Joyner (Author) "Tick. Tick. Tick. There are 86,400 seconds in a day ..." (more)
3.0 out of 5 stars See all reviews (6 customer reviews)
RRP: £13.99
Price: £9.09 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £4.90 (35%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 5 left in stock--order soon (more on the way).

Want guaranteed delivery by Saturday, July 11? Choose Express delivery at checkout. See Details
25 new from £7.79 10 used from £5.99

Frequently Bought Together

Customers buy this book with The Great Formula: For Creating Maximum Profit with Minimal Effort by Mark Joyner

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less + The Great Formula: For Creating Maximum Profit with Minimal Effort
Price For Both: £21.83

Show availability and shipping details


Customers Who Bought This Item Also Bought

The Great Formula: For Creating Maximum Profit with Minimal Effort

The Great Formula: For Creating Maximum Profit with Minimal Effort

by Mark Joyner
5.0 out of 5 stars (1)  £12.74
Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time

Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time

by Veloso
4.1 out of 5 stars (11)  £15.99
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

by Tim Sanders
4.7 out of 5 stars (3)  £10.39
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

by Joe Vitale
3.3 out of 5 stars (6)  £9.09
The Ultimate Sales Letter: Attract New Customers, Get Face Time, Boost Your Sales

The Ultimate Sales Letter: Attract New Customers, Get Face Time, Boost Your Sales

by Dan Kennedy
4.0 out of 5 stars (5)  £9.89
Explore similar items

Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons (23 Sep 2005)
  • Language English
  • ISBN-10: 0471738948
  • ISBN-13: 978-0471738947
  • Product Dimensions: 21.6 x 14.7 x 2.5 cm
  • Average Customer Review: 3.0 out of 5 stars See all reviews (6 customer reviews)
  • Amazon.co.uk Sales Rank: 155,802 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Penny Stocks Advice
   www.trade-alerts.com/penny-stocks    Tips and Strategies for 2009 on generating over 200% ROI 
Reach 34,000 UK stores
   www.innzone.com    Sell & distribute your product to every independent convenience store 
Solution Selling®
   www.shipleywins.co.uk    Improve Sales Performance - Increase Win Rates 
  
 

Inside This Book (Learn More)
First Sentence
Tick. Tick. Tick. There are 86,400 seconds in a day. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below

Your tags: Add your first tag
 

What Do Customers Ultimately Buy After Viewing This Item?


 

Customer Reviews

6 Reviews
5 star:
 (1)
4 star:
 (2)
3 star:
 (1)
2 star:    (0)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.0 out of 5 stars (6 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
15 of 15 people found the following review helpful:
4.0 out of 5 stars 3 Seconds To Sell, 7 Jul 2006
It's simple. The Irresistible Offer must be your starting point for any sale. And from here,
Joyner goes on to explain the basics of good selling and marketing with the
offer as the core component. We're given the example of Domino's Pizza as an
example - well, he'd be silly not to really. But be patient if, like me, you've
heard this one before because he deconstructs this example and uses it to good
effect. We're told how to create the offer, present it, sell it and then sell
it some more with examples of up-selling and cross-selling. Rather strangely,
the later chapters digress to talk about viral marketing and Joyner goes into
some detail on this topic which I thought detracted from the main theme.

The book is written in a clear and concise style - you can't get more concise
than the first three chapters - and quickly engages the reader in the basics
of selling and marketing. The main theme of the book - how to sell you product
or service in 3 seconds or less, is developed over 11 chapters with examples
from some of the great offers in marketing. There is no magic or secret, just
good advice nicely presented and packaged. A good introduction to selling and
marketing and particularly relevant to Internet marketing.

Tetsou
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
7 of 7 people found the following review helpful:
4.0 out of 5 stars Fast and focused: the three-second sale method, 1 May 2006
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Marketing and sales professionals are familiar with such concepts as developing a unique selling proposition, applying risk reduction techniques, encouraging word-of-mouth marketing and using advertising to outline "benefits" rather than selling "features." Author and Internet marketing expert Mark Joyner realigns these principles and makes them secondary to constructing "The Irresistible Offer" - defined as a sales offer so concise and powerful it immediately achieves every marketing objective. The irresistible offer is made up of a "high return on investment," a "touchstone" (that is, a great slogan) and "believability." Individually, these concepts are not new, but when they are assembled correctly, they are enticing. Joyner has not discovered fresh ingredients for making a sale, but he has cooked up a tasty recipe. We recommend this pithy, accessible book to salespeople who want to add creative juice and flavor to the standard pitch.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
4 of 4 people found the following review helpful:
5.0 out of 5 stars looks simple, almost too simple, but it works, 23 Jul 2007
By Paul Shrimpling (Derbyshire United Kingdom) - See all my reviews
(REAL NAME)   
I perhaps read one marketing book a month, occasionally two. And have done so for the last ten years or so. I also apply what I learn to see if it works and this works. And it works brilliantly well.

I've folded it into all my presentations on marketing and selling because it captures all that needs to be said to cut through the clutter of daily life.

I can't recommend it highly enough for its practicality, simplicity and effectiveness.

If there's a perfect partner for Joyners work it's Doug Hall's 'jump start your business brain'.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

1.0 out of 5 stars con????
I began at the end- with the offer and found I cant get the http offering... Read more
Published on 19 April 2007 by A. O'dwyer

1.0 out of 5 stars Sizzle, sizzle, sizzle, but where's the steak?
I still cringe when I see this book come up as a recommendation for me. The book is written in such a manipulative and self-confident style that I felt dirty reading it... Read more
Published on 5 Jul 2006 by Mr. C. J. Ching

3.0 out of 5 stars More of the same
Not a bad book, but the hype in the endorsements really over exaggerates its value.

Based on what I’ve seen much of it’s content can be found else where, for example... Read more

Published on 2 Feb 2006

Only search this product's reviews



Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   


Listmania!


Look for similar items by category


Feedback


The Body Shop

The Body Shop - Vitamin C Skin Boost
Protect and boost your glow with The Body Shop Vitamin C Skin Boost.

Shop The Body Shop

 

More From Mark Joyner

The Great Formula...

The Great Formula: For Creating...

In The Irresistible Offer, Mark Joyner showed marketers, salespeople... Read more
£14.99 £12.74

 

We've Got Converse

Converse
Stock up on your favourite styles with great deals on Converse shoes.

Shop Converse

 

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

Learn more about Gift Certificates

 
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers
The Girl Who Played with Fire
Breaking Dawn (Twilight Saga)
The Girl with the Dragon Tattoo
The Host
The Host by Stephenie Meyer

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates