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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Hardcover)

by Mark Joyner (Author) "Tick. Tick. Tick. There are 86,400 seconds in a day ..." (more)

3.0 out of 5 stars See all reviews (6 customer reviews)

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Product details

Hardcover: 240 pages
Publisher: John Wiley & Sons (23 Sep 2005)
Language English
ISBN-10: 0471738948
ISBN-13: 978-0471738947
Product Dimensions: 21.6 x 14.7 x 2.5 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (6 customer reviews)

Amazon.co.uk Sales Rank: 155,802 in Books (See Bestsellers in Books)

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Inside This Book (Learn More)

First Sentence
Tick. Tick. Tick. There are 86,400 seconds in a day. Read the first page

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Customer Reviews

6 Reviews

5 star:		(1)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(2)

Average Customer Review

3.0 out of 5 stars (6 customer reviews)

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15 of 15 people found the following review helpful:

4.0 out of 5 stars 3 Seconds To Sell, 7 Jul 2006

By	Tetsou "www.tetsou.co.uk" (Essex, England) - See all my reviews

It's simple. The Irresistible Offer must be your starting point for any sale. And from here,
Joyner goes on to explain the basics of good selling and marketing with the
offer as the core component. We're given the example of Domino's Pizza as an
example - well, he'd be silly not to really. But be patient if, like me, you've
heard this one before because he deconstructs this example and uses it to good
effect. We're told how to create the offer, present it, sell it and then sell
it some more with examples of up-selling and cross-selling. Rather strangely,
the later chapters digress to talk about viral marketing and Joyner goes into
some detail on this topic which I thought detracted from the main theme.

The book is written in a clear and concise style - you can't get more concise
than the first three chapters - and quickly engages the reader in the basics
of selling and marketing. The main theme of the book - how to sell you product
or service in 3 seconds or less, is developed over 11 chapters with examples
from some of the great offers in marketing. There is no magic or secret, just
good advice nicely presented and packaged. A good introduction to selling and
marketing and particularly relevant to Internet marketing.

Tetsou

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7 of 7 people found the following review helpful:

4.0 out of 5 stars Fast and focused: the three-second sale method, 1 May 2006

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

Marketing and sales professionals are familiar with such concepts as developing a unique selling proposition, applying risk reduction techniques, encouraging word-of-mouth marketing and using advertising to outline "benefits" rather than selling "features." Author and Internet marketing expert Mark Joyner realigns these principles and makes them secondary to constructing "The Irresistible Offer" - defined as a sales offer so concise and powerful it immediately achieves every marketing objective. The irresistible offer is made up of a "high return on investment," a "touchstone" (that is, a great slogan) and "believability." Individually, these concepts are not new, but when they are assembled correctly, they are enticing. Joyner has not discovered fresh ingredients for making a sale, but he has cooked up a tasty recipe. We recommend this pithy, accessible book to salespeople who want to add creative juice and flavor to the standard pitch.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars looks simple, almost too simple, but it works, 23 Jul 2007

By	Paul Shrimpling (Derbyshire United Kingdom) - See all my reviews (REAL NAME)

I perhaps read one marketing book a month, occasionally two. And have done so for the last ten years or so. I also apply what I learn to see if it works and this works. And it works brilliantly well.

I've folded it into all my presentations on marketing and selling because it captures all that needs to be said to cut through the clutter of daily life.

I can't recommend it highly enough for its practicality, simplicity and effectiveness.

If there's a perfect partner for Joyners work it's Doug Hall's 'jump start your business brain'.

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Most Recent Customer Reviews

1.0 out of 5 stars con????
I began at the end- with the offer and found I cant get the http offering... Read more

Published on 19 April 2007 by A. O'dwyer

1.0 out of 5 stars Sizzle, sizzle, sizzle, but where's the steak?
I still cringe when I see this book come up as a recommendation for me. The book is written in such a manipulative and self-confident style that I felt dirty reading it... Read more

Published on 5 Jul 2006 by Mr. C. J. Ching

3.0 out of 5 stars More of the same
Not a bad book, but the hype in the endorsements really over exaggerates its value.

Based on what I’ve seen much of it’s content can be found else where, for example... Read more

Published on 2 Feb 2006

› See all 6 customer reviews...

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