Quantity:

More Buying Choices

29 used & new from �2.63

Have one to sell? Sell yours here

The Ten Deadly Marketing Sins: Signs and Solutions

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

The Ten Deadly Marketing Sins: Signs and Solutions (Hardcover)

by Philip Kotler (Author)

3.0 out of 5 stars See all reviews (2 customer reviews)

RRP:	�12.50
Price:	�11.25 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�1.25 (10%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 2 left in stock--order soon (more on the way).

Want guaranteed delivery by Tuesday, November 10? Choose Express delivery at checkout. See Details

16 new from �5.65 13 used from �2.63

Frequently Bought Together

Price For All Three: �32.55

Show availability and shipping details

This item: The Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Kotler on Marketing: How to create, win, and dominate markets by Philip Kotler
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Kotler on Marketing: How to create, win, and dominate markets

by Philip Kotler

4.8 out of 5 stars (5) �9.24

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

by Philip Kotler

4.0 out of 5 stars (4) �12.06

According to Kotler

by P Kotler

�9.86

FAQs on Marketing: Answered by the Guru of Marketing

by Philip Kotler

�6.69

The Future of Management

by Gary Hamel

4.9 out of 5 stars (7) �14.85

› Explore similar items

Product details

Hardcover: 160 pages
Publisher: John Wiley & Sons (20 April 2004)
Language English
ISBN-10: 0471650226
ISBN-13: 978-0471650225
Product Dimensions: 21.3 x 14.2 x 2 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 390,308 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Campaign Management opens new browser window

www.neolane.co.uk - Multi-channel marketing platform with automation & personalisation

Marketing Solution opens new browser window

www.MarketingEssentials.co.uk - Marketing Solutions for your Business from Leading UK Expert

Laurie Young Marketing opens new browser window

www.lauriedyoung.com - Marketing & Business Development - expert advice for service firms

Product Description

Review

“…I heartily recommend it to both the marketing professional and non–marketing manager...” (Journal of Consumer Marketing, Vol.22, No.1, 2005)

“…everyone in marketing should give this a read…” (Media Week, 27 July 2004)

“…might well be the most instantly useful marketing guide to come off the shelf for years…” (Internetworks, September 2004)

“… a ‘must–have’ title for anyone aiming to remain competitive in their respective market place.” (Publishing News, 19^th March 2004)

Review

“…I heartily recommend it to both the marketing professional and non–marketing manager...” (Journal of Consumer Marketing, Vol.22, No.1, 2005)

“…everyone in marketing should give this a read…” (Media Week, 27 July 2004)

“…might well be the most instantly useful marketing guide to come off the shelf for years…” (Internetworks, September 2004)

“… a ‘must–have’ title for anyone aiming to remain competitive in their respective market place.” (Publishing News, 19^th March 2004)

See all Product Description

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

pazarlama

erciyes universitesi

What Do Customers Ultimately Buy After Viewing This Item?

	45% buy the item featured on this page: The Ten Deadly Marketing Sins: Signs and Solutions 3.0 out of 5 stars (2) �11.25
	42% buy Kotler on Marketing: How to create, win, and dominate markets 4.8 out of 5 stars (5) �9.24
	12% buy Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know 4.0 out of 5 stars (4) �12.06

Explore similar items

Customer Reviews

2 Reviews

5 star:		(0)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

Average Customer Review

3.0 out of 5 stars (2 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

4.0 out of 5 stars A Good Read!, 5 Aug 2004

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

Increasingly, management is holding marketing departments responsible for making expensive mistakes and not contributing to profits. What's worse, marketers do not seem able to reverse the tide. That's where professor Philip Kotler's concise handbook becomes valuable. Kotler presents commonsense solutions to these problems by describing his version of the 10 deadly marketing sins and how to atone for them. He cites specific examples to drive home his points. This breezy, easy book is devoted to giving marketing practitioners advice that enables them to regain the high ground and lift marketing back into prominence in the corporate hierarchy. If you want to market your products, your department and your career, we suggest inviting Prof. Kotler over for this little chat.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

2.0 out of 5 stars Repetitive, 21 Feb 2008

By	Joseph Farrugia "A reader" (London, England) - See all my reviews (REAL NAME)

Kotler is my favourite author in the Marketing field and I have read very many of his books, but this book disappointed me because it attempts to cover a lot of ground and merely skims over many an important concept. For a marketing practitioner or student, these concepts are already well known and understood, and the book is unlikely to contribute any more awareness; for the novice there is insufficient dept to grasp the key theories. Buy Kotler's A to Z of Marketing instead!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 2 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }