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The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards, and the PGA Tour (Hardcover)

by Richard L. Van Kirk (Author, Editor), Dwight W. Catherwood (Author, Editor), Ernst & Young (Author), Dwight W Catherwood (Author), Richard L Van Kirk (Author) "Vision is vital to the success of any event of any size: It is the grand scheme of how the event will be perceived before,..." (more)

2.0 out of 5 stars See all reviews (1 customer review)

Price:	�36.99 + �0.30 sourcing fee & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

Hardcover: 320 pages
Publisher: John Wiley & Sons Inc (May 1992)
Language English
ISBN-10: 0471549088
ISBN-13: 978-0471549086
Product Dimensions: 23.7 x 16.2 x 2.8 cm

Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 930,227 in Books (See Bestsellers in Books)

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Product Description

Book Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.

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First Sentence
Vision is vital to the success of any event of any size: It is the grand scheme of how the event will be perceived before, during, and after it takes place. Read the first page

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1 of 1 people found the following review helpful:

2.0 out of 5 stars It's not what its cracked up to be., 6 April 1998

By A Customer

The book provides you with cursory information and skims over specifics and details. It is not, in my opinion, a complete guide but more of a checklist or overview of special event management. In addition, there is not much to glean from the successful strategies that are showcased, because these too, are not indepth; the book does not really say how they were successful, just that they were successful. It is definitely not for someone doing research on entering this field.

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