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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler
 
 

Taken for a Ride: How Daimler-Benz Drove Off with Chrysler (Hardcover)

by Bill Vlasic (Author), Bradley A. Stertz (Author), Bradley Stertz (Author)
2.0 out of 5 stars See all reviews (2 customer reviews)
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Product details

  • Hardcover: 382 pages
  • Publisher: John Wiley & Sons; First Edition edition (27 Jun 2000)
  • Language English
  • ISBN-10: 0471497320
  • ISBN-13: 978-0471497325
  • Product Dimensions: 23 x 15.4 x 2.8 cm
  • Average Customer Review: 2.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 887,747 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

Product Description

Amazon.co.uk Review
It all started with a misunderstanding. Kirk Kerkorian, the Las Vegas wheeler-dealer, thought Chrysler's management would back him up if he tried to take the company private. Chrysler's management thought they'd made it clear they had no interest in such a deal. As the two sides faced off--Kerkorian and legendary Chrysler chairman Lee Iacocca on one side, current Chrysler boss Bob Eaton and his top executives on the other--Mercedes-Benz CEO Helmut Werner stepped in. The result is the company now known as DaimlerChrysler. But Vlasic and Stertz make clear no-one really knows the result of the deal. It's far too early to tell if blending the manufacturer of sleek German luxury saloons with the Detroit-based progenitor of the mini van will succeed in the global marketplace. Instead, they show in riveting detail how the deal came to be, and the immediate aftermath. They give us private moments with the major players and show us the multi-layered considerations that crop up when two gigantic companies merge. Another book will have to judge the ultimate success of the merger, but the immediate results aren't exactly promising. By late 1999, a share of the original Chrysler was worth a few pennies less than it had been before the merger was announced, and only about a dollar more than before Kerkorian made his move back in April 1995. --Lou Schuler, Amazon.com

Review
"Vlasic and Stertz a riveting tale about gentlemen at play in the decidedly ungentlemanly game of high–stakes, international boardroom piracy. A supercharged, 200–mph read all the way." – Brock Yates, Outlaw Machine
"This is a clear–eyed expose of how the car business works–with a narrative that speeds you through the intrigue with all the velocity of a Dodge Viper. It plunks you right on the filing cabinets as the motor titans clash."– Robert Lacey,
"Taken for a Ride is without a doubt entertaining, readable and strong journalism." – Financial Times

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Inside This Book (Learn More)
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Front Cover | Copyright | Excerpt | Index | Back Cover
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Average Customer Review
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1 of 1 people found the following review helpful:
2.0 out of 5 stars Factual, skips over the merger, very American point of view., 14 Aug 2000
By A Customer
I looked forward to reading this book thinking that it may be as good as "Barbarians at the Gate". The background research prior to the merger is very good, but the actual merger itself was skipped over despite the fact that it took about 6 months from announcement and there were many twists and turns, including the alteration of the original terms. It also survived the LTCM financial crisis. There was a lot of discussion about the S & P effect, but nothing about the DAX effect, and many negative comments about the decline of the US shareholder base, but no postive comment about the huge increase in the global shareholder base in what is a global company. Overall, I'm glad I read it, but I would not recommend it to my friends.
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2.0 out of 5 stars Had its moments, but a bit dry, 5 Jan 2001
By A Customer
Not the rivetting read I had hoped - I enjoyed End of the Road, about the BMW/Rover doomed relationship, much more as a well-told tale.
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