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New Economy Exchanges - Dynamic Pricing & the Online Auction Model (New Economy Excellence Series) (Paperback)

by Mark Kerr (Author)

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Product details

Paperback: 192 pages
Publisher: John Wiley & Sons (27 Jun 2002)
Language English
ISBN-10: 0471486981
ISBN-13: 978-0471486985
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Amazon.co.uk Sales Rank: 3,525,320 in Books (See Bestsellers in Books)

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Product Description

Product Description
How to succeed in the new online dynamic pricing environment

A new addition to Wiley′s New Economy Excellence series, this cutting–edge book provides an up–to–date overview of online dynamic pricing and offers practical assistance for companies intending to develop their own auction activities. Dynamic pricing, the process by which a business allows its customers to decide the price of goods via an auction, is being successfully applied by many companies, including such e–retailers as buy.com, letsbuyit.com, and priceline.com. Showing the important distinction between running an online auction (such as those hosted by eBay and QXL) and running a business which makes use of auction models, this is a practical guide for businesses of all sizes who want to capitalize on the increasing popularity of dynamic pricing. Mark Kerr provides an online selling model for the surplus goods of any e–retailer, including Consumer–to–Consumer as well as Business–to–Business and Business–to–Consumer sites. A linked Web site supports the book online.

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