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Services for UMTS: Creating Killer Applications in 3G
 
 

Services for UMTS: Creating Killer Applications in 3G (Hardcover)

by Tomi T. Ahonen (Editor), Joe Barrett (Editor) "Kotler, Porter and other eminent marketing gurus have preached that the first step in the marketing cycle is to segment your market ..." (more)
3.0 out of 5 stars See all reviews (1 customer review)
RRP: £55.00
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Product details

  • Hardcover: 392 pages
  • Publisher: WileyBlackwell (25 Mar 2002)
  • Language English
  • ISBN-10: 0471485500
  • ISBN-13: 978-0471485506
  • Product Dimensions: 23.4 x 15.5 x 3 cm
  • Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 742,878 in Books (See Bestsellers in Books)

    Popular in this category:

    #23 in  Books > Computing & Internet > Networking & Security > Wireless > 3G
  • See Complete Table of Contents

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Product Description

Review
"It is a good resource for operators and business managers, and will also serve as a convenient tutorial for new 3G service providers." (Computing Reviews.com, January 19, 2004)

"Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read." (www.mformobile.com, 30 May 2002)

"...another excellent book...one of those ′if you only read one book about 3G read this one′ books..." (www.tomhume.org, 3 July 2002) 

"...comphrehensive, accurate, well documented, clear and logically structured..." (EBU Technical Review, 20 December 2002)

Review
"It is a good resource for operators and business managers, and will also serve as a convenient tutorial for new 3G service providers." (Computing Reviews.com, January 19, 2004)

"Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read." (www.mformobile.com, 30 May 2002)

"...another excellent book...one of those ′if you only read one book about 3G read this one′ books..." (www.tomhume.org, 3 July 2002) 

"...comphrehensive, accurate, well documented, clear and logically structured..." (EBU Technical Review, 20 December 2002)

See all Product Description


Inside This Book (Learn More)
First Sentence
Kotler, Porter and other eminent marketing gurus have preached that the first step in the marketing cycle is to segment your market. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5 of 5 people found the following review helpful:
3.0 out of 5 stars What about the Killer Application?, 9 Sep 2004
By Z. Ghadialy (London, UK) - See all my reviews
(REAL NAME)   
For those who did not read the book description, this is NON TECHNICAL book. The authors (editors) talk about the creation of 3G killer application, but they are not able to really tell what that would be. During the entire book they have emphasised that no single application would be killer application, but it would be loads of small applications that will make 3G succeed.

People who read online news and articles about 3G/UMTS, will not find this book of much help as most of the things mentioned are well known. For the managers who are always on the move and want somethings to talk about with the clients (and in parties trying to impress people) this book will present necessary information.

Overall, this book has some useful stuff but i wouldnt personally recommend it to anyone. There is enough (and more updated) information on the net that could be found easily.

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