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The PDMA Handbook of New Product Development
 
 

The PDMA Handbook of New Product Development (Hardcover)

by Kenneth B. Kahn (Editor) "Product innovation-the development of new and improved products-is crucial to the survival and prosperity of the modern corporation ..." (more)
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Customers buy this book with The PDMA ToolBook 2 for New Product Development: 2 (Product Development and Management ToolBooks) by Paul Belliveau

The PDMA Handbook of New Product Development + The PDMA ToolBook 2 for New Product Development: 2 (Product Development and Management ToolBooks)
Price For Both: £94.70

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Product Description

Product Description
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book′s concise, map–like detail acts as a compass, offering practical information pertaining to every stage of the product development process –– from idea generation to launch to the end of the life cycle.

Whether you′re a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web–based concept development.

Synopsis
The completely revised and updated "bible" of new product development: "The PDMA Handbook of New Product Development, Second Edition". "The PDMA Handbook of New Product Development, Second Edition" provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process - from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as, accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

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Inside This Book (Learn More)
First Sentence
Product innovation-the development of new and improved products-is crucial to the survival and prosperity of the modern corporation. Read the first page
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