|
Frequently Bought Together
Customers Who Bought This Item Also Bought
Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper |
The PDMA ToolBook 3 for New Product Development (Product Development and Management ToolBooks) by Abbie Griffin |
by C. Merle Crawford
|
The PDMA ToolBook 2 for New Product Development (Product Development and Management ToolBooks) by Paul Belliveau |
The PDMA Toolbook for New Product Development 1 (Product Development and Management ToolBooks) by Paul Belliveau |
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Product Description
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book′s concise, map–like detail acts as a compass, offering practical information pertaining to every stage of the product development process –– from idea generation to launch to the end of the life cycle.
Whether you′re a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web–based concept development.
From the Back Cover
–Laurie A. Tucker, Senior Vice President, Global Marketing, FedEx
"The PDMA Handbook is the most comprehensive compilation of product development knowledge written for today’s product development leaders."
–Steven Eppinger, Massachusetts Institute of Technology
Sloan School of Management
"This Handbook provides a wonderful guide to tools, techniques, and concepts that have proven effective in a wide range of companies and industries. It is practical, current, and very readable."
–Steven C. Wheelwright, Senior Associate Dean and Baker Foundation Professor, Harvard Business School
The completely revised and updated "bible"of new product development
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map–like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process–from idea generation to launch to the end of the life cycle.
This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web–based concept development.
Product innovation-the development of new and improved products-is crucial to the survival and prosperity of the modern corporation. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
45% buy the item featured on this page: The PDMA Handbook of New Product Development£72.25 |
 |
21% buy Winning at New Products: Accelerating the Process from Idea to Launch £14.14 |
 |
19% buy New Product Development for Dummies£8.98 |
 |
9% buy Portfolio Management for New Products £24.69 |
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Management > Production & Quality Control
- Books > Science & Nature > Engineering & Technology > Civil Engineering > Mechanics
- Books > Science & Nature > Engineering & Technology > Mechanical & Materials Engineering
- Books > Scientific, Technical & Medical > Engineering > Mechanical & Material Engineering
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
