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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (Paperback)

by Jim Sterne (Author) "Marketing on the World Wide Web finds us stepping off the highway of 500 cable channels and into a quiet field of 500 million channels..." (more)

4.5 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 432 pages
Publisher: John Wiley & Sons; 3rd Edition edition (9 Jul 2001)
Language English
ISBN-10: 0471416215
ISBN-13: 978-0471416210
Product Dimensions: 23.1 x 18.8 x 2.5 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 829,747 in Books (See Bestsellers in Books)

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Product Description

Review

"Jim Sterne′s book is detailed, full of practical good sense and bang up to date––if you know nothing about web marketing you couldn′t buy a better book." (Marketing, 6 December 2001)

Review

"...readable and practical, with lots of good advice..." (Computer Bulletin, September 2002)

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Inside This Book (Learn More)

First Sentence
Marketing on the World Wide Web finds us stepping off the highway of 500 cable channels and into a quiet field of 500 million channels. Read the first page

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4.5 out of 5 stars (2 customer reviews)

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18 of 19 people found the following review helpful:

4.0 out of 5 stars Good work - but who's it for?, 28 Sep 2001

By	Nick Pendrell nick@pendrell.com (Prague, Czech Rep.) - See all my reviews

This is an excellently written book, but it wasn't the book that I thought that I was buying.

The author uses a very broad brush when referring to 'Marketing'. Those who were looking for a title that concentrates only on getting traffic to a site could be disappointed as only one chapter covers this subject. The majority of the book relates to creating a site that achieves its goals and is user-friendly.

Because the subject matter was a lot broader than I expected, I learned a lot of useful information that I wasn't expecting, but found the marketing chapter to be too brief for my needs.

My main disappointment with the book, however, was that it is definitely not meant for one-man operations - this book is very much written for development teams of major corporations with six-figure budgets to spend on their sites, so much of the material was unusable for me. However, as the material covered in the book is rather of a general nature, I'm not quite sure who would benefit greatly from reading the book - I would have thought that it lacked the necessary depth for anyone who was employed to create a major corporate site.

I really do hate to be negative about what is a very well-written, easy to read and informative book but there is such a wide variety of books on the subject of website marketing available that other readers will probably find that other titles are going to be more useful for their needs.

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6 of 7 people found the following review helpful:

5.0 out of 5 stars Excellent book full of commonsense advice in plain English, 1 Feb 2002

By	frank_murphy@btcgroup.co.uk (London) - See all my reviews

If like me you just want a book to tell you in plain English what to do and more importantly what not to do with Web Marketing then it's the best book I've read on the subject. Almost every page gives you actual website examples of both good and bad practices so you can see for yourself what the author means. If you have your own website and are pleased with it then you better be prepared to make some changes to it because by the time you've finished reading this book you'll have learned where you have almost undoubtably gone wrong. But best of all when I e.mailed the author to ask a question guess what? he replied the same day! Great book written by a guy who practices what he preaches.

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