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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (Paperback)
by Jim Sterne (Author) "Marketing on the World Wide Web finds us stepping off the highway of 500 cable channels and into a quiet field of 500 million channels..." (more)
4.5 out of 5 stars  (2 customer reviews)
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Product details
  • Paperback: 432 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (9 Jul 2001)
  • Language English
  • ISBN-10: 0471416215
  • ISBN-13: 978-0471416210
  • Product Dimensions: 23.1 x 18.8 x 2.5 cm
  • Average Customer Review: 4.5 out of 5 stars  (2 customer reviews)
  • Amazon.co.uk Sales Rank: 586,263 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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  • See Complete Table of Contents
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Product Description
Review
"Jim Sternes book is detailed, full of practical good sense and bang up to dateif you know nothing about web marketing you couldnt buy a better book." (Marketing, 6 December 2001)

Review
"...readable and practical, with lots of good advice..." (Computer Bulletin, September 2002)

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Inside This Book (Learn More)
First Sentence
Marketing on the World Wide Web finds us stepping off the highway of 500 cable channels and into a quiet field of 500 million channels. Read the first page
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