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One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (Wiley computer publishing)
 
 
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One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (Wiley computer publishing) (Paperback)

by Cliff Allen (Author), Deborah Kania (Author), Beth Yaeckel (Author) "In 1991, we were inspired by the introduction of Regis McKenna's book, Relationship Marketing (Addison-Wesley, 1991) ..." (more)
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"This book succeeds in explaining how one–to–one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)


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A comprehensive resource on implementing a one–to–one marketing strategy on the Web

With its unique focus on customer–oriented marketing strategy, One–to–One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one–to–one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one–to–one technologies.

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In 1991, we were inspired by the introduction of Regis McKenna's book, Relationship Marketing (Addison-Wesley, 1991). Read the first page
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