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Beyond Listening: Learning the Secret Language of Focus Groups (Hardcover)

by Bonnie Goebert (Author) "In the 1950s, so the story goes, the food technologists and home economists at Betty Crocker thought they had a winner ,on their hands with..." (more)
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Review

there are some useful observations about the limitations of focus groups (Marketing, 31 July 2003)


Review

“…there are some useful observations about the limitations of focus groups…” (Marketing, 31 July 2003)
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In the 1950s, so the story goes, the food technologists and home economists at Betty Crocker thought they had a winner ,on their hands with a one-step cake mix. Read the first page
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