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Affiliate Selling: Building Revenue on the Web (Paperback)

by Greg Helmstetter (Author), Pamela Metivier (Author) "In July 1996, Web retailing giant Amazon.com introduced the Amazon Associates' Program, making it possible for anyone with a Web site to refer customers to..." (more)

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Product details

Paperback: 368 pages
Publisher: John Wiley & Sons (14 April 2000)
Language English
ISBN-10: 0471381861
ISBN-13: 978-0471381860
Product Dimensions: 23.4 x 19 x 2.2 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 867,628 in Books (See Bestsellers in Books)

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Product Description

Review

"Offers invaluable advice, it is also excellently planned and delivered, easy to follow and informative..." (E–Business, September 2000)

"Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash" (UNIX NT, November 2000)

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Inside This Book (Learn More)

First Sentence
In July 1996, Web retailing giant Amazon.com introduced the Amazon Associates' Program, making it possible for anyone with a Web site to refer customers to Amazon's site in exchange for a commission on any purchase the customer made once there. Read the first page

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8 of 9 people found the following review helpful:

3.0 out of 5 stars For newbies this will provide all the details, otherwise...., 25 Feb 2001

By A Customer

If you're new to the idea of affiliate selling then this book is very descriptive and detailed and a good companion for you along your internet travels. If however you are a seasoned marketing professional or already know a great deal about affiliate marketing techniques and methods then book will do little to further your insight into this competitive and explosive field. The book feels as though it is a university text, and many of the examples it quotes are out of date compared to the screen shots the text represents. I'm not mocking the authors or anything at all. If you're on the first year of an internet marketing degree course then this book will stand you in good stead for understanding the affiliate game, if you are however approaching your finals in this field then I'm sure your final exam papers will make equally as good a text.

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