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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book)
 
 
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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book) (Hardcover)

by Simon Anholt (Author) "Once upon a time, there was an airline which decided to run a special promotion on its busy route between Riyadh, Saudi Arabia, and London,..." (more)
5.0 out of 5 stars  See all reviews (8 customer reviews)

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Product details

  • Hardcover: 336 pages
  • Publisher: John Wiley & Sons (8 Feb 2000)
  • Language English
  • ISBN-10: 0471354880
  • ISBN-13: 978-0471354888
  • Product Dimensions: 23.6 x 16 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 151,720 in Books (See Bestsellers in Books)

    Popular in these categories:

    #22 in  Books > Business, Finance & Law > Sales & Marketing > International
    #38 in  Books > Society, Politics & Philosophy > Social Sciences > Communication Studies > Media & Communication Industries > Advertising

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  • See Complete Table of Contents

Product Description

Review

"Thought provoking, funny and hair–tearing." (Campaign, 19th December 2000)


Robert Hancock, Director of Communications, Pillsbury UK Ltd

"At last, here's a really intelligent approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications."
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Inside This Book (Learn More)
First Sentence
Once upon a time, there was an airline which decided to run a special promotion on its busy route between Riyadh, Saudi Arabia, and London, England. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book)
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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book) 5.0 out of 5 stars (8)
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Competitive Identity: The New Brand Management for Nations, Cities and Regions
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Customer Reviews

8 Reviews
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Average Customer Review
5.0 out of 5 stars (8 customer reviews)
 
 
 
 
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5.0 out of 5 stars That Anholt really knows his turnips., 9 Aug 2000
By A Customer
If you want to avoid (or be aware of) the pitfalls associated with marketing/branding across different cultures, then this is definitely the book for you.
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5.0 out of 5 stars Entertaining and highly readable., 5 Jul 2000
By A Customer
A penetrating and authoritative perspective from someone with a real understanding of international markets. Entertaining and highly readable, it's a "must-read" for students who wish to understand what "international" really means. Essential reading for anyone who needs to know how to make international campaigns work effectively.
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5.0 out of 5 stars Will help all language professionals, 30 Jun 2000
By A Customer
Excerpt from the review by Michael Benis originally printed in the Bulletin of the Institute of Translation and Interpreting

...this really is an extraordinary book, not least of all because its structure practises what it preaches... Provocative, amusing and closely argued, this book will help all language professionals working in fields where style is as important as content, stimulating them to think differently about the way they work and what they may hope to achieve. I can also imagine many succumbing to the temptation to present it to their clients, hoping that where they may have found it difficult to get the message across Simon will succeed. After all, it's a seductively argued book and a very good read.

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Most Recent Customer Reviews

5.0 out of 5 stars Beyond translation
Advertising copy too often reads like an AD's afterthought, a state of affairs that has only worsened with the rise of new media. Read more
Published on 13 Jun 2000

5.0 out of 5 stars Required reading
Simon has a good point and makes it so very well. Delightful, chatty, yet very authoritative reading.
Published on 16 May 2000 by piisa.luukka@creator-grey.fi

5.0 out of 5 stars no more little england
What a relief, someone who understands the complexity of international communication and takes the challenging route rather than the soft option. Read more
Published on 10 May 2000

5.0 out of 5 stars excellent book which gives a new idea of branding strategy
simon anholt shows us a complete new way to do efficient international branding while respecting cultures and mentalities. a must !
Published on 10 May 2000 by laurent@the-adstore.fr

5.0 out of 5 stars No Grass to Bite Here
Simon Anholt has carved an impressive niche for himself in international marketing circles as a regular sage at conferences and seminars. Read more
Published on 9 May 2000

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