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Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life
 
 
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Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life (Paperback)

by Daniel S. Janal (Author) "While listening to KCBS Newsradio in San Francisco the other day, I heard Martha Stewart talking about the wonders of green beans and how they..." (more)
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 392 pages
  • Publisher: John Wiley & Sons (11 Jan 2000)
  • Language English
  • ISBN-10: 0471349763
  • ISBN-13: 978-0471349761
  • Product Dimensions: 25.3 x 17.9 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,361,555 in Books (See Bestsellers in Books)

    Popular in this category:

    #69 in  Books > Business, Finance & Law > Sales & Marketing > Database Marketing

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Product Description

Chicago Sun-Times

" . . . a fascinating read." -Chicago Sun-Times


Success

" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass." - Success
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Inside This Book (Learn More)
First Sentence
While listening to KCBS Newsradio in San Francisco the other day, I heard Martha Stewart talking about the wonders of green beans and how they can be used to help shade trees and plants in the garden. Read the first page
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Not only a book but a reference library of information ., 10 Jul 2000
By A Customer
This is a big book which is not only a good read but which serves as a reference document to be dipped into when a problem or question arises about Internet Marketing. Dan Janal makes clear the differece between conventional image advertising and the Internet.The book contains several case studies and there is an illuminating section called "why web sites fail".Dan Janal uses quotes and material from other web site "Gurus" to compliment the work.The book deals with several practical issues and is essential reading for anyone wanting detail and breadth of information on the subject of Internet Marketing.
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