Product Description
The owner′s manual for the independent sales consultant
Aspiring sales consultants will learn the latest in presentation and training skills, designing and planning campaigns and special promotions, writing sales literature, arranging publicity, and much more.
Herman Holtz (Wheaton, MD) is the author of the bestseller How to Succeed as an Independent Consultant and has been a consultant to such companies as IBM, GE, Dun & Bradstreet, and Chrysler.
From the Back Cover
Consulting is the fastest growing field in the world, and, right now, sales is one of the fastest growing consulting specialties. In this book the internationally acclaimed "Consultant's Consultant," Herman Holtz, shows how to cash in on the sales consulting bonanza. Whether your interest is in retail, wholesale, direct sales or indirect sales, small-tag items of big-tag items, hi-tech or low-tech....or any other area of sales, Getting Started in Sales Consulting will get you up and running in no time, with the knowledge and skills you need to start, build, market, and manage a thriving independent sales consultancy. You'll learn how to: * Organize, incorporate, and name your practice * Write solid business plans * Get finance and manage cash flow * Find your niche market or create a new one * Write winning proposals and give successful presentations * Draw up and negotiate contracts * Build visibility and image, and successfully network * Market your services - including tips for marketing online * Forge lasting relationships with clients