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"Roberto C. Goizueta left a legacy that extends far beyond Coca–Cola. He′s the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"–The Wall Street Journal (October 20, 1997)
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Robert Goizueta created more stockholder wealth than anyone in history. Here′s how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca–Cola into the world′s most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO′s of our time. Yet little is known of this corporate maverick. This is his story.
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"Roberto C. Goizueta left a legacy that extends far beyond Coca–Cola. He′s the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"–The Wall Street Journal (October 20, 1997)
Product Description
Robert Goizueta created more stockholder wealth than anyone in history. Here′s how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca–Cola into the world′s most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO′s of our time. Yet little is known of this corporate maverick. This is his story.
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Inside This Book
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First Sentence
The young Cuban scrutinizing the pages of Diario de La Marina did not typically read the help-wanted section of Havana's oldest and most conservative newspaper. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The young Cuban scrutinizing the pages of Diario de La Marina did not typically read the help-wanted section of Havana's oldest and most conservative newspaper. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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