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How to Read a Financial Report: Wringing Vital Signs Out of the Numbers
 
 

How to Read a Financial Report: Wringing Vital Signs Out of the Numbers (Paperback)

by John A. Tracy PhD CPA (Author) "Business managers, lenders, and investors, quite rightly, focus on cash flows ..." (more)
3.7 out of 5 stars See all reviews (3 customer reviews)

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Product details

  • Paperback: 192 pages
  • Publisher: John Wiley & Sons; 5th Edition edition (22 Mar 1999)
  • Language English
  • ISBN-10: 0471327069
  • ISBN-13: 978-0471327066
  • Product Dimensions: 25 x 17 x 1.5 cm
  • Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 847,430 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Product Description
Lurking somewhere amidst all the figures in a financial report is vitally important information about where a company has been and where it is headed. But without a guide to isolate and interpret those numbers, the dizzying array of columns and rows doesn′t add up to a hill of beans. That′s why thousands of professionals and savvy individuals have referred to this bestselling resource that shows anyone how to make sense of all those numbers. Updated throughout, this edition features new information on tax reform, depreciation methods, spotting fraudulent reporting, and recent FASB rulings. Also, all exhibits have been made easier to follow.

"If you would like to have a minimal understanding of the numbers that make up a balance sheet, income, and cash flow statement . . . then How to Read a Financial Report might be just what you are looking for. Mr. Tracy′s book explains in plain English the meaning of the major terms used in financial statements."
The Wall Street Journal

"What distinguishes Tracy′s efforts from other manuals is an innovative structure that visually ties together elements of the balance sheet and income statement by tracing where and how a line item in one affects an entry in another."
Inc. magazine

"An excellent job of showing how to separate the wheat from the chaff without choking in the process."
Miami Herald

"A wonderful book–organized logically and written clearly. For a Fool to be an effective investor, she has to know her way around a financial statement. This book will help you develop that skill. It′s the clearest presentation of many accounting concepts that this Fool has seen."
—Selena Maranjian, The Motley Fool

From the Inside Flap
How to Read a Financial Report

Lurking somewhere amidst all the figures in a financial report is vitally important information about where a company has been and where it is headed. But without a guide to isolate and interpret those numbers, the dizzying array of columns and rows doesn’t add up to a hill of beans. That’s why thousands of professionals and savvy individuals have referred to this bestselling resource that shows anyone how to make sense of all those numbers.

If you’re someone who works with financial reports or needs to understand them—but have neither the time nor the need for an indepth knowledge of accounting—this book will help you cut through the maze of accounting information to find out what those numbers really mean. It steers you quickly and painlessly through the basic accounting concepts and line–by–line explanations of the basic financial statement. Complete with a visual guide that leads you through the intricacies of financial reporting, How to Read a Financial Report shows you how the three essential parts of every financial report—the balance sheet, the income statement, and the cash flow statement—fit together and what it all means to you and your company.

Updated throughout, this new edition addresses the many changes in the financial world in the past few years, including new pronouncements of the Financial Accounting Standards Board, new income tax laws, and emerging financial reporting problems. Also, all exhibits have been made easier to follow. Features updates on:

  • Tax reform
  • Recent FASB rulings
  • Depreciation methods
  • Spotting fraudulent reporting
--This text refers to the Hardcover edition.

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Business managers, lenders, and investors, quite rightly, focus on cash flows. Read the first page
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Customer Reviews

3 Reviews
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Average Customer Review
3.7 out of 5 stars (3 customer reviews)
 
 
 
 
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5 of 5 people found the following review helpful:
4.0 out of 5 stars A good introductory book for accounting, 22 Jan 2003
By A Customer
This book gives you the macro view of accounting, without giving unnecessary details. I find it a good first step for people wanting a quick overview of financial statements. It was especially helpful for me, with almost zero accounting knowledge.

It is also immensely readable. I finished the book quite quickly and came out with a much better understanding of financial statements. Definately recommended.

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1 of 1 people found the following review helpful:
2.0 out of 5 stars Far from the best book on the subject, 10 April 2007
Looking into finance books as part of my MBA I decided to give this one a try. Big mistake. Heavily US-focussed it is actually not particularly easy to follow and despite its compact size is actually quite a dense book.

Accounts demystified (by Anthony Rice) is the easiest "janet and john" book I've come across if you are looking for a really (really) basic introduction. Other than that, The definitive guide to business finance (Richard Stutely) is well written and a much better introduction than the book reviewed here.

The other alternative is the Financial Times guide to using and interpretting company accounts which is a UK book (and this makes a huge difference for analysis of company accounts if you are a beginner) and is also much more digestible.
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5.0 out of 5 stars Superb guide, 6 April 2009
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Taking the time to learn the basics of reading corporate financial statements can help you become more informed about your investments, your job and your business decisions. John A. Tracy provides a clearly written guide to core financial reports. He shows you how they fit together and why they matter. You will gain confidence as you work through the concepts he explains and begin to use what you learn to dig into the financials of familiar companies. In the hands of a lesser teacher than Tracy, these concepts could be confusing. In fact, the whole discussion could become a powerful soporific that descends on your mind like a fog. Instead, this book makes it interesting and clear. Everyone needs some financial awareness. getAbstract believes that this valuable introduction is a good starting point for learning to read real business data. New managers may find that Tracy opens a door and invites you to come into a room that was previously locked.
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