Product Description
Are you a college student or recent graduate with a great idea for a business?
You′re not alone. All across the country, more and more students are seeking advice on starting their own businesses. The entrepreneurial spirit is thriving at Harvard, where many students, past and present, have become successful business owners––even founders of Fortune 500 companies. Now, some of the bright minds of the Harvard Entrepreneurs Club, a recognized student organization of Harvard College, have compiled their business knowledge and experience into one comprehensive manual to aid students in making their entrepreneurial dreams come true. This professional and practical guide will take you step by step through the process of starting and maintaining a business. Poonam Sharma and fellow members of the Club have tailored this useful resource to the unique issues and obstacles that students will face. You′ll receive invaluable advice on formulating a business plan, advertising, legal protection, business ethics, and much more.
Even if you have no professional experience, little marketing know–how, or even a small bank account, this book can teach you how to join the ever–growing ranks of students who know firsthand the pleasure––and the profit––that come from being your own boss and bringing your business idea to life.
From the Author
Is the ENTREPRENEURIAL SPIRIT alive inside of you?It is the new American dream: Gainful Self-employment. You don't simply want to excell within the company, you want to own the company. You have great ideas and the energy and enthusiasm necessary to make your dreams a reality. So what are you waiting for? The purpose of The Guide is to promote entrepreneurship, in its various forms, and to encourage creative, highly motivated induviduals like yourself to reach for their dreams. Whereas many people have great ideas, they are often discouraged by perceived limitations and by what seems like an overwhelming amount of research necessary to start a business.
Well, have no fear! We have endeavored to create a comprehensive source for startup wisdom which can simultaneously answer all of your small-business questions and assuage your age/experience-related fears. Hopefully, this book will help to dispell some of the common myths surrounding entrepreneurship.
I wholeheartedly welcome your feedback and hope that The Guide provides the encouragement you need in order not to see successful entrepreneurship as such an impossibly elusive goal.
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