Product Description
This is a guide to using the Internet for business advantage. The authors examine the capabilities of the Internet in conjunction with strategic business principles. Aimed at business, marketing and IT managers, the book outlines the business steps essential to developing an effective strategy. It addresses such questions as how can the Internet change my business, what is the right Internet strategy for my business, and should I develop Internet and Intranet systems. The book also presents Internet strategies and development in business rather than operational terms.
From the Inside Flap
Corporate Internet Planning Guide Are you confused by the bewildering decision–making process involved in establishing an Internet presence or in creating an Intranet? If you’ve already made the Internet leap, are you seriously questioning its bottom–line value? Before you take another step, read Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals. This timely book breaks down the complicated process into simplified problem–solving steps that will help you confidently plan, develop, implement, and manage a corporate–wide Internet or Intranet strategy. You’ll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company’s capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact—or if you’re already online—to evaluate, enhance, and redefine your current Internet/Intranet strategy. Use Corporate Internet Planning Guide to:
- Identify your company’s Internet/Intranet needs
- Build your Internet/Intranet business case
- Develop an Internet/Intranet strategy that will enhance all aspects of your enterprise
- Strengthen your company’s overall strategic direction
- Implement your Internet/Intranet plan successfully
Veteran Internet professional Richard Gascoyne takes you step–by–step through each portion of Internet strategy planning and implementation with clear summaries about key issues and intelligent discussion of the opportunities and risks at every turn. In addition to comprehensive coverage of corporate strategy, business–unit strategy, industry trends/analysis, and strategic alternatives. Corporate Internet Planning Guide provides:
- Hundreds of examples that offer invaluable insight into what is working in corporate America and overseas
- Dozens of models, tables, and charts designed to help you develop a customized Internet strategy
- A how–to guide for evaluating the benefits and technologies associated with building the company’s presence on the Internet or creating an Intranet
- Sound, business–based tools to facilitate and promote responsible corporate use of the Internet
- A convenient guide to analyzing technologies, organizational impact, and risk factors—before you spend your money
No matter what industry you’re in, if you’re involved with marketing, sales, services, business, operations, or information systems, this is the one book that cuts through the Internet hype to help you focus on the only issue that matters: How can Internet technology be used to accomplish my business goals?
