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Kotler on Marketing: How to create, win, and dominate markets by Philip Kotler |
by Philip Kotler
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by Philip Kotler
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by Philip Kotler
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by Philip Kotler
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Review
“…this wonderful work…Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice…”(Marketing Business, June 2003)
‘…So many potentially good British businesses fail at the basics of marketing – traditionally confused with selling – that this book cannot be recommended too highly.’(Director, July 2003)
“…might be his best…this book blazes with intensity and insight…” (Marketing Insights from A to ∼Z Argent, Vol.2, Issue 4, 2003)
“…Sounds like a dull rehash of conventional wisdom’s but is far from it…”(Brand Strategy, September 2003)
Review
“…this wonderful work…Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice…”(Marketing Business, June 2003)
‘…So many potentially good British businesses fail at the basics of marketing – traditionally confused with selling – that this book cannot be recommended too highly.’(Director, July 2003)
“…might be his best…this book blazes with intensity and insight…” (Marketing Insights from A to ∼Z Argent, Vol.2, Issue 4, 2003)
“…Sounds like a dull rehash of conventional wisdom’s but is far from it…”(Brand Strategy, September 2003)
I (and most people) have a love/hate relationship with advertising. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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