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A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius (Hardcover)

by Jack Trout (Author) "Once upon a time, after 23 years of climbing the corporate ladder in the world of finance at United Widgets International, Byram J. (B.J.) Bigdome..." (more)

3.0 out of 5 stars See all reviews (1 customer review)

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Product details

Hardcover: 112 pages
Publisher: John Wiley & Sons (22 Nov 2002)
Language English
ISBN-10: 047123608X
ISBN-13: 978-0471236085
Product Dimensions: 21.3 x 14 x 1.5 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 1,736,360 in Books (See Bestsellers in Books)

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Product Description

Review
"...a fascinating and simple read, ideal for the CEO or senior executive who wants some light–hearted yet valuable answers..." (Professional Manager, May 2003)

"...I would recommend it equally to those with little or no experience...an easy to read, accessible and lighthearted..." (Managing Information, September 2003)

Review
"...a fascinating and simple read, ideal for the CEO or senior executive who wants some light–hearted yet valuable answers..." (Professional Manager, May 2003)

"...I would recommend it equally to those with little or no experience...an easy to read, accessible and lighthearted..." (Managing Information, September 2003)

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Inside This Book (Learn More)

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"Once upon a time, after 23 years of climbing the corporate ladder in the world of finance at United Widgets International, Byram J. (B.J.) Bigdome became the CEO." Read the first page

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3.0 out of 5 stars A Solid Effort!, 11 April 2003

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

Are you mystified by marketing? If you are, fear not. Author and marketing authority Jack Trout — the man who “positioned” positioning in the minds of marketers — has planted a genie in a mysterious computer (the new age version of a bottle on the beach) and given him the task of answering core marketing questions. In this fictional tale — which attempts to emulate the success of fables such as Who Moved My Cheese and Fish, but falls short — Trout takes readers through the very basics, from defining the product’s concept to what elements should be in a logo. Trout warns of seven marketing pitfalls to avoid. Using everyday language and the persistent but wealthy genie who explains it all, he breaks down the subject into small nuggets easily digested by even the least marketing-minded manager. While he does oversimplify, Trout contends that marketing is often made more complicated by the very people who profit from its complexity. Overall, we from getAbstract suggest this how-to book to business people who are unfamiliar with the marketing process.

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