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Product Description
Product Description
Relevant and recent examples and citations.
∗ In–depth coverage of e–commerce and database marketing.
∗ Cases and problems cover a wide range of products and organizations.
∗ Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
Synopsis
This book contains relevant and recent examples and citations; in-depth coverage of e-commerce and database marketing; cases and problems cover a wide range of products and organizations; and takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
See all Product Description
Relevant and recent examples and citations.
∗ In–depth coverage of e–commerce and database marketing.
∗ Cases and problems cover a wide range of products and organizations.
∗ Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
Synopsis
This book contains relevant and recent examples and citations; in-depth coverage of e-commerce and database marketing; cases and problems cover a wide range of products and organizations; and takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
See all Product Description
Inside This Book
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First Sentence
Understand the concept of Business Intelligence. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Understand the concept of Business Intelligence. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover