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"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)
"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)
"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)
"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)
"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)
"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)
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