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Web Metrics: Proven Methods for Measuring Web Site Success (Paperback)

by Jim Sterne (Author) "How about a World Wide Web simulator? ..." (more)

3.0 out of 5 stars See all reviews (2 customer reviews)

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Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jim Sterne
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Product details

Paperback: 356 pages
Publisher: John Wiley & Sons (24 Jul 2002)
Language English
ISBN-10: 0471220728
ISBN-13: 978-0471220725
Product Dimensions: 23.2 x 18.8 x 2.4 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 101,696 in Books (See Bestsellers in Books)

Popular in these categories:

#23 in	Books > Computing & Internet > Computer Science > Information Systems > Information Retrieval
#49 in	Books > Business, Finance & Law > E-Commerce > Web Marketing
#73 in	Books > Reference > Consumer Guides > Computer & Internet

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Product Description

Review

"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)

"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)

"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)

"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)

"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)

"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)

Review

"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)

"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)

"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)

"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)

"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)

"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)

See all Product Description

Inside This Book (Learn More)

First Sentence
How about a World Wide Web simulator? Read the first page

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	27% buy the item featured on this page: Web Metrics: Proven Methods for Measuring Web Site Success 3.0 out of 5 stars (2) �17.84
	15% buy Actionable Web Analytics: Using Data to Make Smart Business Decisions 4.0 out of 5 stars (1) �11.99
	11% buy Advanced Web Metrics with Google Analytics 4.2 out of 5 stars (5) �16.54

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Customer Reviews

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3.0 out of 5 stars (2 customer reviews)

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Most Helpful Customer Reviews

13 of 15 people found the following review helpful:

5.0 out of 5 stars Just what I had been waiting for, 1 Oct 2002

By	Charles Meaden (Northwick Park, Middlesex United Kingdom) - See all my reviews

Having read Jim Sternes other books and visited his web site on a regular basis, I was expecting great things from this book and wasn't disappointed.

Rather than concentrate on how to build a web site or sell your company online, this book examines the tricky issue of how to measure how successful your web site is.

The book examines why you should measure, how to measure and then what to do with the results. The book is filled with very useful examples and my copy is annotated throughout.

I'd recommend this book to anyone who needs to know whether their webs site is successful and how they can measure it

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1.0 out of 5 stars WOuld not recommend this book, 19 Jul 2007

By	D. mackley (UK) - See all my reviews (REAL NAME)

This book starts bad and gets worse. It starts with 6 or 7 points about what it is not then goes on to give one reason what its about. The author keeps referencing some speaker who is his hero. Total padding I thought, but as I searched through the book I could not find anything of any value. Not in the habit of leaving negative feedback but there must be better books about on the subject, I will start looking now.

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